Local government

Council social media can be a record.

Every council page, from the main account to the library, the pool and the mayor’s official page, creates posts, comments and messages that can fall within your state records act and be reached by FOI, GIPA or RTI. Brolly captures them in real time, so the record is ready before the request arrives.

Councils and shiresRegional councilsElected membersNew Zealand councils

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Ballarat Town Hall, a Victorian-era council building
Every council pageUnlimited accounts and users
The whole threadPosts, comments, edits, deletions
FOI, GIPA and RTI readySearch and export in minutes
Stored in AustraliaAustralian owned and supported

Councils that use Brolly

  • City of Sydney
  • Brisbane City Council
  • City of Joondalup
  • Bayside City Council
  • Moreton Bay Regional Council
  • Colac Otway Shire
  • Shire of Serpentine Jarrahdale
  • Taranaki Regional Council
What counts

If your council touched it, it can be a record.

You already know posts made in the course of council business can be records. Records acts do not stop at the post itself. Here is what an FOI, GIPA or RTI request can reach.

Posts and announcements

Every official post on every council page, including scheduled and boosted content.

Comments and replies

Residents’ comments and council replies. The two-way conversation can be part of the record.

Edits

Changed a post? The original wording can still be a record. Brolly keeps both versions.

Deletions

Deleted comments and removed posts can still be reached by an FOI, GIPA or RTI request.

URL screenshots

When a post shares a link, Brolly captures a screenshot of the destination page, so the full message keeps its context.

Images and video

Shared media, live streams and stories. Attachments travel with the record.

Direct messages

Messages to and from official accounts, where the platform provides them.

Metadata

Timestamps, authorship, version history and checksums. What makes a record reliable.

The obligation

Three things your council already answers for.

Recordkeeping

State records acts and disposal authorities

Each state and territory has a records act that reaches digital channels, and a retention and disposal authority that sets how long council records are kept. Social media posts, comments and messages created in the course of council business can sit under both. Your archives authority publishes guidance; our state pages name it.

FOI · GIPA · RTI

Access requests reach the thread

An FOI request in most states, GIPA in New South Wales, RTI in Queensland and Tasmania, LGOIMA in New Zealand: each can reach social media, including comments and content that was later edited or deleted. A screenshot taken last month does not show what the thread looks like now.

Moderation

Comment threads and liability

Page owners can be answerable for third-party comments on their pages, a principle the High Court confirmed in the Voller matter. Councils need to be able to act on harmful comments quickly, and to show afterwards what was hidden, when and why.

By state

Your state’s rules, on one page.

The records act, the access regime, the archives authority and the questions councils ask, for every state, territory and New Zealand. Pick yours on the map.

Open the legislation map

How it works

Connect every page once. Then get on with the job.

Real-time capture across seven platforms.

Brolly connects to Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok through the platforms’ own APIs. Posts, comments, replies, reactions, edits, deletions and media are captured as they happen, each with its metadata, timestamps and a digital checksum that preserves chain of custody.

  • Edits and deletions kept as versions, with the original intact
  • Direct messages where the platform provides them, stored apart from the public feed
  • Historical capture back as far as the platform allows when you connect

FOI-ready exports in minutes, not days.

Search by name, keyword, date or page across every channel at once. Review the whole conversation, including what was edited or deleted, and export a response-ready package with metadata and checksums attached. Scheduled monthly exports can land with the records team automatically.

  • PDF, CSV, HTML and JSON exports
  • Tags and saved searches for recurring topics and caretaker-period monitoring
  • Role-based access for comms, records and governance

Caretaker period, covered by the record.

Election periods put extra weight on what goes out from council pages. Tags and saved searches keep recurring topics in view as they are captured, and the archive holds the full chronology, originals, edits and deletions included, if a post is questioned later.

  • Saved searches for the topics that come back every caretaker period
  • Tags to group posts for review as they are captured
  • The full chronology kept: originals, edits and deletions with timestamps
Who uses it

Three teams, one archive.

Comms posts, records answers, governance signs off. Each gets the part of Brolly they need, with role-based access and nothing to chase.

Day to dayThe comms team

Keeps posting from the tools they already use, including Hootsuite. Sees harmful comments hidden by Protect, with the reason logged, and never takes another screenshot for the records team. The archive doubles as a searchable history: explore past community responses and see how earlier messages were communicated before writing the next one.

  • Nothing new to learn
  • Moderation with a log
  • Search past responses and messaging
  • Unlimited pages and users
The requestThe records team

Searches every page at once by name, keyword and date, reviews the whole thread as it happened, and exports a response-ready package with metadata and checksums for the FOI, GIPA or RTI officer.

  • Exports in PDF, CSV, HTML and JSON
  • Retention that follows your disposal authority
  • Content Manager integration
Sign-offGovernance and ICT

Gets an answer for the auditor, the Ombudsman and the councillor who asks whether the page is covered. ISO/IEC 27001:2022 certified, CSA STAR registered, data stored in Australia.

  • Role-based access and audit trail
  • Groups for elected members
  • Security documentation on request
In their own words

Councils that stopped chasing screenshots.

“We have no control over what Facebook does with our page, or our messages. They could close our page down for some reason and we’d lose everything. We appreciate the comfort of knowing that Brolly has us covered.”
Trish WeirManager of Customer Engagement, Livingstone Shire CouncilRead the Livingstone story
“Before Brolly, if a post had any additional comments or edits after the initial screenshot, we weren’t seeing or capturing that. Now, we get everything.”
Amanda HillmanRecord Management Coordinator, Cessnock City CouncilRead the Cessnock story

More council stories: City of Kalamunda, Cairns Regional Council, Shire of Harvey, Shire of Exmouth and all case studies.

What the integrity bodies say
“All public records, including digital records such as social media interactions, conversations within messaging applications and text messages, are subject to legislation and legal processes such as discovery and subpoena.”

Council records: a guideline for mayors, councillors, CEOs and council employees, Crime and Corruption Commission Queensland

A councillor talking with residents at a community market stall
Elected members

Every councillor’s official page, covered too.

Every plan includes unlimited accounts and users, so the library, the leisure centre, the visitor centre and the disaster dashboard are all covered at no extra cost. Councillors’ official accounts go into their own Brolly groups: each councillor manages their own group, council keeps oversight and exports, and capture stops at the end of a term while the records stay.

100% Australian owned and operated

Built for Australian councils first.

Your data is stored on AWS cloud servers located in Australia. Brolly Australasia Pty Ltd is ISO/IEC 27001:2022 certified and CSA STAR registered, with controls aligned to the Australian ISM and the ASD Essential Eight, and an Australian support team who know what a GIPA request and a caretaker period are.

ISO/IEC 27001:2022Independently certified information security management system.
CSA STAR registeredListed on the Cloud Security Alliance STAR registry.
Data stored in AustraliaAWS cloud servers located in Australia.
ISM and Essential Eight alignedControl mapping available for your security review.
MFA and role-based accessAccess scoped to your team, with audit trails.
Australian support teamLocal people who know councils.
Council questions

Asked by records teams and governance managers.

Are our council’s social media posts records?
They can be. Posts, comments and messages created or received on official channels in the course of council business can fall within your state or territory records act, and archives authorities such as State Archives and Records NSW, PROV and Queensland State Archives publish guidance on managing social media as records. Your retention and disposal authority sets how long they are kept. General information, not legal advice.
Do we have to keep comments from the public, not just our own posts?
Comments received on an official page are part of the conversation your council took part in, and access requests under FOI, GIPA or RTI can reach them. Brolly captures comments and replies alongside the post, including ones that were later edited or deleted, so the thread is kept as it happened.
What about councillors’ own Facebook pages?
Where a councillor uses a page in their official capacity, the content can be a council record too. Brolly groups give each councillor a private part of the archive for their official accounts, with council retaining oversight and exports. See the elected members FAQs.
Can we send records into Content Manager?
Yes. The Content Manager integration sends the records you select from Brolly into Content Manager, so social media sits alongside the rest of your records. You can leave short-lived promotional content out. It is a separately priced module.
We have twenty pages across libraries, pools and facilities. Does that cost more?
No. Every plan includes unlimited accounts and users. Pricing is based on the number of records captured, so connect every page your council runs.
Where is our data stored, and who supports us?
Your data is stored on AWS cloud servers located in Australia. Brolly is 100% Australian owned and operated, with an Australian support team. Brolly Australasia Pty Ltd is ISO/IEC 27001:2022 certified and CSA STAR registered.

The request will come. Have the record.

Connect your council’s pages in minutes. See complete capture on your own channels in a 20-minute walkthrough.