Official channel governance

Know what is happening across your official channels.

Maintain visibility across connected organizational accounts, preserve the record and give authorised teams the information they need to respond appropriately — social media governance for the channels your organisation owns.

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Rated 5.0 on G2

See the coverageWhich accounts are connected and capturing
Keep the recordPosts, comments, edits and deletions
Right people, right accessRole-based views for every team
Show who did whatActivity logged, exports evidenced

Brolly supports governance of customer-authorised organizational channels. It is not designed to track or profile individuals across unrelated accounts or services.

What good governance covers

Six questions a governed organisation can answer.

Examples show the product with fictional demonstration data.

Capturing
W
Willowdale City Council Connected

Facebook · Instagram · X · LinkedIn

P
Willowdale Parks Connected

Facebook · Instagram

Coverage

Which accounts are connected?

Know which official accounts exist, which are connected and being captured, and where the gaps are.

Versions kept
W
Willowdale City Council Edit

Road closure post updated — access time changed to 7 AM.

W
Original retained v1

Road closure post as first published, with its timestamps.

Record

What was posted — and changed?

A preserved record of posts, comments, edits and deletions on connected channels, kept with available metadata.

Role-based
Comms · publish viewRecords · search & exportRisk · read-onlyAccess set per team
R
Records officer Authorised

Search, review and export across connected accounts.

Access

Who can see what?

Role-based access so each team sees what it is authorised to see — comms, records, risk and leadership each get an appropriate view.

Real time
Watchlist rule“road closure” · posts + comments
Watchlist alert

“road closure” matched a resident comment · Facebook

Open the record →
Attention

What needs action now?

Watchlists, keyword alerts and edit or deletion events surface the items that need a person, while they can still act.

Response-ready
Records request“river road” · 12 Jun – 30 Aug
B
Export package PDF

41 records with metadata and digital checksums.

Requests

Can we respond to a request?

Records requests, reviews and audits are answered from the archive with search and response-ready exports.

Logged
J
J. Chen · records Export

Exported “river road” search to PDF · today 9:41 AM

M
M. Okafor · comms Moderation

Hid a scam comment under the outage post · yesterday

Evidence

Can we show who did what?

The activity log records connections, searches, exports and moderation actions — governance you can demonstrate, not just describe.

Delivered by the platform

One solution, four capabilities.

Official channel governance is the outcome. Archive, Monitoring, Insights and Protect are how Brolly delivers it — together, on the accounts your organisation connects.

  • Archive — the record, preserved with search and export
  • Monitoring — the live view, watchlists and alerts
  • Insights — the patterns over time, for reporting and review
  • Protect — moderation rules with the record retained
Governance review · Q1Coverage, record and activity evidence in one place
176 accounts connectedVersions keptExports checksummed
Straight answers

Official channel governance, explained.

What is official channel governance?
It is the practice of keeping your organisation’s own social media channels visible, accountable and well-run: knowing which official accounts exist and are being captured, keeping the record of what was posted and what changed, giving the right teams appropriate access, and being able to show who did what and when. It is social media governance applied to the channels your organisation owns and operates.
Is this a separate Brolly product?
No — it is the outcome the Brolly platform delivers together. Archive preserves the record, Insights shows patterns over time, Protect applies moderation rules, and Monitoring provides the live view and alerts. This page describes how they combine for governance; each capability has its own page.
Does this involve tracking individuals?
No. Brolly works on the official channels your organisation connects and authorizes. It is not designed to track or profile individuals across unrelated accounts, services or locations. Alerts and analysis are limited to content on your connected channels.
Who in the organisation uses it?
Communications teams use the live view and moderation workflows day to day; records teams rely on the archive and exports; risk, compliance and governance teams use coverage, activity logs and review workflows to demonstrate oversight.

Governance you can demonstrate.

See coverage, the record and the activity log on your own channels in a 20-minute walkthrough.

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