Reliable records for complaints, investigations and review.
When a complaint lands or an investigation opens, your team needs the conversation as it happened: the post, the replies, the edits and the deletions, preserved with the metadata that shows where each piece came from.
30-day free trial · no credit card · unlimited accounts and users
What this team is accountable for.
Legal, risk and compliance teams rarely run the social accounts. They answer for what happened on them, and the quality of the record decides how well they can.
Complaint response
When a complaint cites something said, removed or promised on an official channel, your response is only as strong as the record of what was actually there.
Investigation support
Internal reviews and integrity investigations that touch official accounts need the underlying content, not a summary of it, with timestamps that hold up to scrutiny.
Litigation holds and review readiness
When a dispute is foreseeable, relevant material has to be identified and preserved before it changes. Content that lives only on a platform is outside your control.
Policy and governance oversight
Social media and moderation policies are only as good as your ability to check how they are applied. Periodic review needs the decisions, not just the documents.
Advising other teams
Comms asks what can be removed. Records asks what must be kept. Executives ask what was said. Your advice improves when everyone is looking at the same record.
Where the current process breaks.
The pattern repeats across organisations: the moment legal gets involved is the moment the record turns out to be thinner than anyone assumed.
The thread was deleted before legal saw it
A heated exchange gets cleaned up by the account owner or the commenter. By the time the complaint arrives, the platform shows nothing at all.
Screenshots without provenance
A cropped image with no capture time, no source link and no way to show it has not been altered is a weak foundation for any review.
Moderation decisions no one can explain
A comment was hidden months ago. Who acted, when, and what did the comment actually say? Nobody can reconstruct it from the platform.
Complaints that span platforms
The same grievance surfaces on Facebook, X and Instagram. Assembling one coherent picture from three separate platform histories takes days.
A better operating workflow.
Examples show the product with fictional demonstration data.
The preserved conversation, edits and deletions included
Brolly preserves supported posts, comments, edits and deletions from the accounts your organisation connects, across Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok. When a complaint or investigation touches an exchange, your team reviews the thread as it happened, even where the platform now shows nothing.
- Earlier versions of edited content retained with their own timestamps
- Deleted content stays in the archive, marked with when the deletion was detected
- Comments and replies kept in context with the post they belong to
- Full-text search by keyword, account, author and date range
Provenance you can point to
Every record keeps the metadata the platforms make available: timestamps, account and author identifiers, and links back to the source, along with an audit history of how the record has been handled. Exports carry a digital checksum, so you can verify a file has not changed since it was produced. The archive is designed to support audit, investigation and evidentiary review; whether a record meets a proceeding’s requirements is a judgment your authorised teams and counsel make.
- Available platform metadata preserved with each record
- Audit history: capture, search, export and disposal actions logged
- Digital checksums on every export, in PDF, CSV, HTML and JSON
- Retention and disposal stay under your organisation’s authority
Moderation decisions, kept together
When a comment is hidden or removed under your moderation policy, the archive keeps the original content, the action taken and the time in one record. A disputed removal becomes a review of what the comment said and how it was handled, not a search for someone’s recollection.
- The original comment preserved as it appeared
- The action and its time recorded alongside the content
- One place to review how moderation policy is applied in practice
Where to go deeper.
Three solutions carry most of the weight for legal, risk and compliance teams. Start with the one closest to the matter on your desk.
Social media recordkeeping
How capture, retention, search and export work: the record structure your review and production workflows sit on.
See social media recordkeepingModeration governance
Hidden and removed comments with the decision trail intact, so moderation stands up to complaint and review.
See moderation governanceOfficial channel governance
The wider picture: which accounts are official, who has access and what evidence of activity your program can produce.
See official channel governanceOne record, three teams.
A complaint or request rarely stays with one team. A shared archive lets each team do its part without rebuilding the evidence from scratch.
Records finds it
Records staff search the archive by keyword, account and date range and pull the relevant material into an export, without asking comms to reconstruct a thread.
Comms confirms the context
The communications team confirms what was posted, what changed and how the conversation unfolded, working from the preserved record rather than memory.
Legal clears the release
Exemption, redaction and release decisions stay where they belong: with your team and counsel, made on the record itself rather than a partial reconstruction.
Legal, risk and compliance, answered.
Can we rely on these exports in a dispute?
What happens when content is deleted from the platform?
Who controls retention and disposal?
How are moderation decisions evidenced?
Is content on our social channels a public record?
Review the record, not a recollection.
A 20-minute walkthrough: pull a preserved conversation, check its audit history and produce a checksummed export the way your team would in a live matter.