Visibility, reporting and accountability across official channels.
You answer for what your organisation says in public and for what the public says back. Brolly gives communications leaders one view of the connected channel estate, reports drawn from the record itself, and a clear line on who acted when something needed attention.
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What this team is accountable for.
Communications owns the official voice. That ownership comes with obligations that outlast any single post.
The official voice
What goes out on your organisation’s channels is yours to stand behind, including posts that were later edited or deleted, and the replies your team made in the moment.
The channel estate
Knowing which accounts exist, who runs them and what each one is doing. Departments open accounts; communications answers for the lot.
Reporting to leadership
Executives and elected officials want to know what the channels carried, what residents raised and how the team responded. You supply that picture, regularly.
Community standards
Keeping official pages usable: comment policies applied consistently, and an answer ready when a moderation call is questioned.
Where the usual approach breaks down.
Most communications teams answer for their channels with tools that were never designed for accountability.
Screenshots as evidence
When legal or leadership asks what was said, someone hunts through phones and platform apps for screenshots. A screenshot has no metadata, no context and no answer for content that was edited or deleted first.
Hand-compiled reports
Quarterly reporting means downloading per-platform exports, reconciling numbers that never quite match, and pasting the result into a deck. Hours of assembly for a picture that is stale on arrival.
Disconnected teams
Records asks communications to reconstruct a thread. Communications asks IT who had access to an account. Each request lands as a favor between teams instead of a lookup in a shared system.
Run the channels from one record.
Examples show the product with fictional demonstration data.
See the whole channel estate
Every account your organisation connects lands in one archive: supported posts, comments, edits and deletions, across Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok. When a department account surfaces in a meeting, you can look at what it has actually been doing instead of asking around.
- One view across every connected account and platform
- Supported edits and deletions preserved with their timestamps
- Activity searchable by account, keyword and date range
- New accounts join the same archive when they are connected
Report from the record
Reports draw on archived activity rather than per-platform exports, so the numbers and the underlying posts come from the same place. Insights outputs support human review and may not always reflect context or intent accurately; they are not designed to track or profile individuals across unrelated accounts, customers, services or locations.
- Reporting across connected accounts without spreadsheet assembly
- Drill from a figure to the archived posts and comments behind it
- Exports in PDF and CSV for leadership packs and briefings
- Your team applies the judgment; the record supplies the evidence
When something needs attention, a person acts
Moderation runs on rules your team configures, with automatic action where you have configured it. Flagged content goes to authorised review: your reviewers release false positives, adjust the rules and log the outcome. When a moderation decision is challenged, the who-did-what is already written down.
- Rules your team sets, tuned to your comment policy
- Automatic action only where you have configured it
- Authorised review to release false positives and refine rules
- A logged trail of actions to answer questions with
Where to go deeper.
Three solutions carry most of a communications leader’s workload. Each has its own page.
Official channel governance
The full accountability picture for official channels: coverage, preservation, access and activity evidence.
See channel governanceModeration governance
Comment policies applied through customer-configured rules, with authorised review behind every action.
See moderation governanceInsights and reporting
Reporting on archived channel activity, built for the questions leadership actually asks.
See insights and reportingThe handoffs that stop hurting.
Communications sits between the channels and everyone who has questions about them. A shared record turns each handoff into a lookup.
Records managers
Official social media content may constitute a public record under applicable federal, state or local law. Records staff work from the same archive you do, applying retention without asking your team to reconstruct anything.
See recordkeepingInformation access officers
When a public FOI request touches social media, the search and the export happen in the archive, not in your team’s screenshots folder.
See FOI requestsLegal and compliance
When counsel needs to see what was said, when it changed and who acted, the archived record is designed to support that review, with its timestamps and history intact.
IT and security
Security teams assess Brolly against their own requirements; controls are aligned with NIST SP 800-53, and the documentation lives on our security page.
See securityQuestions communications leaders ask us.
Which platforms and accounts can we bring under one view?
Does Brolly replace our publishing or scheduling tool?
Can I report on our channels without compiling platform exports?
What happens when a comment needs attention fast?
Is this surveillance of our residents or customers?
Answer for your channels with confidence.
A 20-minute walkthrough: see the connected estate, pull a report from the record and watch a moderation call go through authorised review.