Social media insights and reporting

Turn official social media activity into useful, accountable insight.

Understand themes, sentiment and changing patterns across your organisation’s authorised social channels, with the underlying content preserved and available for review.

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How it works

From channel noise to explainable reporting.

Examples show the product with fictional demonstration data.

See the broader picture

One consistent view, not a report per platform.

Monthly reporting usually means logging into each platform, exporting what its dashboard happens to offer and stitching the numbers together by hand. Brolly brings authorised content from your connected organizational channels into one consistent view, built from the captured records themselves, so the same measures apply across every account.

  • Activity and engagement across your connected accounts in one place
  • The same definitions on every channel, so months are comparable
  • Built on preserved records, not dashboards that change or disappear
Understand themes and patterns

What your community keeps raising.

Recurring topics, changing conversation themes and areas receiving attention surface from the captured posts and public comments on your connected channels. A theme that starts rising across three accounts is visible as a pattern, not three unrelated comment threads someone may or may not remember.

  • Topic and theme views across supported captured posts and comments
  • Sentiment and engagement patterns over time, by channel or organisation-wide
  • Content that may need review surfaces early, while a person can still act
Support reporting

Summaries leadership can actually use.

Communications, governance and leadership teams need the same story at different depths. Build the monthly summary from the archive instead of compiling activity channel by channel, and give executives the headline with the evidence one step behind it, so the report explains itself when someone asks a follow-up question.

  • Reporting for communications, governance and executive audiences
  • No more hand-compiled spreadsheets from individual channels
  • Automated summaries support human review, never replace it
Review the underlying content

Every number opens the record behind it.

Insight you cannot verify is just an opinion with a chart. Because Insights works with Archive, summaries and classifications connect back to the original archived posts, comments and conversations, kept with their timestamps and context. Moving from an aggregate result to the underlying record is a click.

  • From a sentiment shift or topic spike to the actual posts and comments
  • Context preserved: the thread, the versions, the timing
  • The same record your records and governance teams already rely on
Automated analysis, used responsibly

Insight that supports people, not the other way around.

Automated themes and sentiment are a starting point for human judgment, and their scope is your organisation’s own channels.

Human review

A person makes the call

Automated classifications and sentiment outputs may be incomplete or incorrect, and may not always reflect context or intent accurately. They exist to support human review, not replace it.

Scope

Your channels, not your community

Analysis covers content available through customer-authorised organizational channels. It is not designed to track or profile individuals across unrelated accounts, customers, services or locations.

Verifiable

Grounded in the record

Every output connects back to archived content, so a surprising result can be checked against what was actually said, in context, before anyone acts on it.

Brolly Insights analyses content available through customer-authorised organizational channels. It is not designed to track or profile individuals across unrelated accounts, customers, services or locations. Automated classifications and sentiment outputs support human review and may not always reflect context or intent accurately.

Where this fits

Reporting is one outcome of one platform.

The analysis capability, the record beneath it and the wider governance picture each have their own page.

Capability

Brolly Insights

The analysis layer: activity, engagement, sentiment and topic views over captured records from your connected accounts.

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Capability

Social Media Archive

The preserved record every number is built on: posts, comments, edits and deletions from connected accounts, searchable and export-ready.

Explore the Archive
Solution

Official Channel Governance

Governance asks whether your channels are connected, governed and accountable. Reporting asks what is happening across them. Same archive, different question.

See the governance picture
Straight answers

Insights and reporting, answered.

How is this different from Official Channel Governance?
Governance answers “are our official channels appropriately connected, governed and accountable?” Insights and reporting answers “what is happening across those channels, and how can we report on it?” They work from the same archive: governance keeps the channels and the record in order, and reporting turns that record into summaries your organisation can act on and explain.
Where do the numbers come from?
From the archive. Brolly Insights works over supported posts and public comments captured from the accounts your organisation connects, so activity, engagement, sentiment and topic views are built on preserved records rather than platform dashboards that change or disappear. If a channel is not connected, it is not in the numbers.
How accurate are the automated themes and sentiment?
Treat them as a starting point. Automated classifications and sentiment outputs support human review and may not always reflect context or intent accurately, so summaries worth acting on are the ones a person has checked. Because every aggregate connects back to the underlying records, checking is a click, not a research project.
Does this track or profile individuals?
No. Brolly Insights analyses content available through customer-authorised organizational channels. It is not designed to track or profile individuals across unrelated accounts, customers, services or locations. The subject of analysis is your organisation’s own channel activity, not the people in your community.
Can we get from a chart to the original post?
Yes, and that is the point. A topic, a sentiment shift or an activity spike links back to the archived posts, comments and conversations behind it, kept with their timestamps and context. When leadership asks “what drove this?”, the answer is the record itself, not a screenshot from memory.

Report from the record.

A 20-minute walkthrough: connect an account, watch the views build from captured content, and open the record behind a number.

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