Manage conversations and moderation with the record preserved.
Your team posts, replies, moderates and escalates on the accounts your organisation runs. Brolly keeps the conversation and the decisions behind it, so the record survives edits, deletions and busy weekends.
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What this team is accountable for.
Five responsibilities sit with the people who run the channels, whatever the org chart calls them.
Posting and campaigns
Announcements, service updates and campaigns go out on the official accounts, on schedule and in the organisation’s voice.
Replying to the community
Questions get answered where they were asked. A reply on a public thread is part of the organisation’s public record of what it said.
Applying the moderation policy
The policy your organisation wrote gets applied the same way on every channel, on the quiet days and during the pile-ons.
Spotting what needs escalation
Threats, legal exposure and brewing issues get routed to comms leadership, legal or the service owner before they grow.
Keeping the record intact
What was posted, what was said back, what was moderated and when. If it happened on your channels, someone will eventually ask about it.
Where the usual workflow breaks.
Most teams cover these gaps with effort and memory. Both run out.
Screenshot before deleting
Someone grabs an image of the comment before acting on it. The screenshot lands in a folder with no timestamp trail and none of the surrounding thread.
Decisions live in heads
Why a comment was hidden, who made the call and which rule applied lives with whoever was on shift. Six months later, nobody is sure.
Threads shift after you reply
A resident edits their comment after your answer, and the exchange stops making sense. The version you actually responded to is gone from the platform.
Spikes hit off-hours
The pile-on starts Friday at 11 PM. By Monday the thread has moved, comments have been deleted, and the cleanup starts with guesswork.
Run the channels; the record keeps itself.
Examples show the product with fictional demonstration data.
The conversation is captured as it happens.
Supported posts, comments, edits and deletions from your connected Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok accounts are captured in near real time. When a comment is edited after you replied, the version you answered is retained alongside the new one, so your reply keeps its context without anyone taking a screenshot.
- Supported posts, comments, edits and deletions from connected accounts
- Edited content keeps its earlier versions; deleted content stays in the archive
- Capture runs in near real time, not as an end-of-day chore
Moderate with the original kept.
Hidden is not deleted. Customer-configured rules act on supported content on your connected accounts, automatically where configured, and every action keeps the original comment, the rule that matched and the time. Authorised users then review: false positives are released back into view and the rules that produced them are adjusted, with both steps recorded. This is review after the action, never pre-approval of what your community can say. Moderation here is content-level; it is not designed to track, profile, ban or restrict individuals across unrelated accounts or services.
- Hiding a matching comment removes it from public view, not from your record
- Authorised review releases false positives and adjusts the rules, on the record
- Rules are configured by your organisation and apply only to supported content on connected accounts
Hand a thread over without reconstructing it.
When records or legal needs a thread, you hand over the thread as captured: the post, the comments and replies, any edits, any moderation actions and the times, together. The Friday-night incident is a lookup on Monday morning, not an afternoon of piecing screenshots into a sequence and hoping nothing was missed in between.
- The thread as captured, with actions and times attached
- Export-ready for FOI requests, reviews and legal questions
- No rebuilding the sequence from screenshots and recollection
The workflows behind this role, in depth.
Each part of the operating workflow has its own solution page.
Moderation Governance
Apply the policy consistently on connected accounts, keep the original behind every action, and review from evidence.
Explore moderation governanceOfficial Channel Governance
Coverage, record, access and activity evidence across the channels your organisation owns, in one governance picture.
See the full pictureSocial Media Recordkeeping
The preserved record behind the day-to-day: supported posts, comments, edits and deletions from connected accounts, searchable and export-ready.
Explore recordkeepingThe record makes the handoffs easy.
Three teams regularly need what yours holds. With the record preserved, each ask becomes a lookup.
Show the policy at work
When leadership asks how a thread was handled, the actions, reviews and times are already together. Reporting on moderation becomes reading the log, not writing it after the fact.
Answer requests from the archive
Records officers pull the thread as captured instead of asking your team for screenshots. Your part of a FOI request shrinks to pointing at the right conversation.
Ground disputes in evidence
When a moderation call or a deleted comment is questioned, legal starts from the original content, the action and the time, material designed to support their review.
Community team questions, answered.
If we hide a comment during a pile-on, is it gone?
What happens when a post is edited after we replied?
Do we have to pre-approve posts or comments?
Can records or legal get a thread without us rebuilding it?
Which platforms and accounts does this cover?
Run the channels. Keep the record.
See capture, moderation and the handoff on your own channels in a 20-minute walkthrough.