Details change fast
An outage post is edited as crews report in, restoration times move, and the original wording is gone. Brolly keeps every version with its timestamp, so you can show what customers were told and when.
Utilities and authorities
Keep the public informed. Keep the record.
Water, energy, transport and port authorities use social media to tell customers what is happening, right now. Brolly captures every notice, update, correction and reply on official channels as a record, so the chronology is there when the review, the FOI request or the inquiry asks for it.
Water corporationsEnergy distributorsTransport & port authorities
30-day free trial · no credit card · unlimited accounts and users
Official channelsFacebook to TikTok, via official APIs
Whole conversationsPosts, replies and media
Version historyEdits and deletions, timestamped
ExportsPDF · CSV · HTML · JSON
Utilities that use Brolly
Separate pressures · shared record
Three pressures. One record.
Fast-changing operational detail, a public conversation and recordkeeping obligations pull on the same small team. One captured chronology serves all three.
The conversation is public
Customers reply with questions, frustration and sometimes misinformation that spreads faster than the correction. The replies are part of the record too, including the ones their authors later delete.
Recordkeeping and FOI
Many authorities are public offices under their state or territory records act, and freedom of information laws can reach official social channels. Safety and service notices can also be evidence under the legislation you operate under. See your state's legislation.
An outage update, preserved
One outage update. Every version, every reply.
This interface reconstruction uses a fictional water corporation, Willowdale Water, and a supply interruption on 7 March 2026. It shows how the original notice, each edited version and the customer replies around it can be reviewed together.
01
The authority publishes
An official account posts a supply interruption notice with an estimated restoration time.
02
The post is edited
The restoration time and the cause are updated as crews confirm them.
03
Your team reviews
Records, comms and legal can see the whole chronology, and export it.
Brolly Archive
Archive feed
Captured posts and conversations from connected accounts
All networksAll accountsAll dates
HHarbourside Energy
♡ 42 ◯ 8 ◉ 1.2k
Willowdale Water
♡ 86 ◯ 24 ◉ 4.1k
EditedBBayview Ports Authority
♡ 61 ◯ 12 ◉ 2.8k
CCoastal Gas Networks
RRegional Rail Link
HHinterland Water Corporation
3 versions
Willowdale WaterWater supply interruption in Willowdale Heights. A burst main on Wattle Street has been located; crews are repairing it. Estimated restoration 11:30 am 2:30 pm.
♡ 86 ◯ 24 ◉ 4.1k ◉ 6.7k
Demonstration export prepared
The community behind the update
Every update reaches real customers.
Official channels carry outage notices, boil-water alerts, road and rail closures and the questions that follow, around the clock. Keeping that context helps your team answer with care when the complaint, the FOI request or the review arrives.
A water utility on record
TasWater put the work in before the request arrived.
A bit of work now is going to save a whole lot of hurt in the future. If TAHO came knocking we’d have to trawl through Facebook and Twitter for hours and hours and screenshot or snip everything out of there to satisfy their reviews. But we’ve got this sorted now.
Jonathan MallinsonDigital Communications Coordinator, TasWaterRead the TasWater story →
Tasmania’s statewide water and sewerage corporation keeps its official social channels on record with Brolly.
Preserve the earlier wording
The restoration time changed. The record shows both.
When a post is edited, Brolly captures the original and each revision as separate versions of the same record. When a post is deleted, the original stays in the archive with the time it was removed. No screenshots, no reconstructing from memory.
- Version history with timestamps on every edit
- Deletions retained, including comments deleted by the public
- Digital checksums that preserve chain of custody
WWWillowdale Water
Burst main on Wattle Street located; crews are repairing it. Estimated restoration 2:30 pm.
Final retained versionModeration with evidence
Remove the misleading comment. Keep proof you did.
Customers ask when the water will be back, whether it is safe to drink, why the road is closed. Those exchanges, and your replies, are captured alongside the post. During an incident, a false claim in the comments can do real harm. Brolly Protect hides comments that match rules you set, around the clock, while the archive keeps the comment and the action together. Abuse aimed at crews and call-centre staff can be handled the same way.
- Search by keyword, date, account or author
- Tags and notes to group an incident’s records
- Email alerts when key words or phrases appear
“You can respond to comments instead of removing them, but it is possible that your response may not be sufficient to override the false impression made by the original comments. It may be safer to simply remove the comments.”
WWWillowdale Water
Willowdale Heights supply interruptionBurst main located on Wattle Street. Estimated restoration 2:30 pm.
Real-time capture
Every channel, captured as it happens.
Brolly connects to Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok through official APIs. Records can flow into Content Manager through the EDRMS integration, and exports come out as PDF, CSV, HTML or JSON with media included. Set up in minutes, with unlimited accounts and users on every plan.
- Official accounts across regions and brands, captured together
- Content Manager integration for the EDRMS you already run
- Your data is stored on AWS cloud servers located in Australia.
✓One retained recordPosts, versions, replies and export context stay connected.
One record · three teams
Who picks it up when the question lands.
The comms team posts, the records team answers the request, operations explains the timeline. One archive gives each of them the same chronology.
CommunicationsPost, correct, keep going
Edit the notice as often as the incident needs. The earlier wording and every reply are captured in the background, so nobody has to stop and screenshot.
Records and FOIAnswer the request from the archive
Search by keyword, date, account or author, tag the records that belong to the matter and export a response package with checksums intact.
Operations and incident reviewShow what customers were told, and when
Line up the public notices against the incident log. Each version carries its own timestamp, so the timeline holds up in the post-incident review.
Trust
Security your procurement team can sign off on.
Brolly Australasia Pty Ltd is ISO/IEC 27001:2022 certified and CSA STAR registered, with practices aligned to the Australian ISM and the ASD Essential Eight. Records are encrypted in transit and at rest, stored immutably, and covered by complete audit trails. Your data is stored on AWS cloud servers located in Australia.
ISO/IEC 27001:2022Certified information security management system.
CSA STAR registeredListed on the Cloud Security Alliance STAR registry.
ISM and Essential Eight alignedPractices aligned to the Australian Government frameworks your security team asks about.
Encrypted everywhereAES-256 at rest, TLS 1.2+ in transit.
99.9% uptime SLAAvailability commitment in the service level agreement.
MFA and role-based accessAccess scoped to your team, with complete audit trails.
Questions utilities ask us
Asked by comms, records and operations.
Are outage and safety notices on social media records?
They can be. Many water, energy, transport and port authorities are public offices under their state or territory records legislation, and notices published in the course of business, along with the public replies to them, can be subject to those requirements. Where an authority is not a public office, the same notices are still evidence of what customers were told and when. General information, not legal advice.
We edit outage posts constantly as restoration times change. Is every version kept?
Yes. Each edit is captured as a new version of the record with its own timestamp, and a deleted post is retained with the time of deletion. You can show the wording customers saw at 2pm and the correction posted at 4pm.
Do FOI requests reach our social media?
For public offices, freedom of information laws (FOI, GIPA in NSW, RTI in Queensland and Tasmania) can reach content on official social media channels, including comments. Search the archive by keyword, date, account or author and export a response package in PDF, CSV, HTML or JSON.
Can we moderate abusive or misleading comments and still keep the record?
Yes. Brolly Protect hides comments that match rules you set, while the archive keeps the original comment and the action taken. That matters for comments that mislead customers during an incident and for abuse aimed at field crews and call-centre staff.
Which platforms does Brolly connect to, and where is the data held?
Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok, through official APIs. Posts, comments, replies, reactions, edits, deletions and direct messages where the platform provides them, each with metadata and a digital checksum. Your data is stored on AWS cloud servers located in Australia.
Nothing is lost.
See an outage post, its edits and its replies captured on your own channels in a 20-minute walkthrough. Records and comms teams welcome.