Weekly activity
Posts published across the selected period
Share of captured posts by platform
Insights
The signals inside your archive. Made visible.
Brolly Insights helps communications and records teams review activity, reach, engagement, sentiment and emerging topics across captured social content—then trace a signal back to the record behind it.
Rated 5.0 on G2
Posts363↑ 8.3%
Engagement43.6K↑ 10.4%
Net sentiment+0.5930-day view
Weekly activity
Posts published · demonstration data
Sentiment
Classified comments · 30 days
61% positiveTop topicRoad closures · rising
Review activityPosting and conversation volume
Compare engagementReach and interaction patterns
Read sentimentDirectional community response
Track topicsIssues gaining momentum
Explore the signals
Move from overview to signal. Then trace the record.
Guided product journey
See the signals surface.
Choose a view, or let the journey play. Periods, tabs and the report preview are interactive.
Insights Overview
Demonstration metrics · values are fictional
Posts
363↑ 8.3%vs previous
Total engagement
43.6K↑ 10.4%vs previous
Engagement rate
2.08%↑ 0.3%vs previous
Net sentiment
+0.5930-day view
Directional sentiment movement · Road closure conversations may warrant a closer look.
Sentiment
Positive, neutral and negative classifications across a fictional 30-day period
% Positive
61%30-day view
% Negative
13%30-day view
% Neutral
26%30-day view
Net sentiment
+0.5930-day view
Sentiment over time
Daily classifications with directional trend
PositiveNegative
Topics · Summary
Demonstration metrics · values are fictional
Topic momentum
Cumulative mentions this period · colour shows directional sentiment
Demonstration only. Screens and metrics use fictional data. Automated sentiment, emotion and topic classification is directional and should be reviewed by people. Available data depends on connected platform APIs, permissions and configuration.
Demonstration report prepared
What you can measure
Meaningful signals, not isolated numbers.
Reach, engagement, publishing activity, sentiment, topics and platform comparisons—reviewed together, with the captured records behind them close by.
How far it travelled
Total reach, impressions, interactions and average engagement for the selected period, with change against the previous period.
What is landing
Reactions, comments, shares, saves and link clicks—with top posts ranked by engagement rate and performance by content format.
When it happens
Posts published, posts per week, active days and peak posting time, with a day-by-time map of when your audience responds.
How it may be received
Positive, neutral and negative share with a net-sentiment score, dominant emotions and movement flags—directional, and built for human review.
What is emerging
Topic and hashtag momentum across captured content, with a blended impact index across reach, engagement and sentiment.
Where it happens
Compare accounts, captured records and engagement—including edit and deletion events—across connected Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok accounts.
Demonstration values are fictional. Available measures vary by platform, account permissions and the data each connected platform API provides.
One reviewable path
Signal to source, without losing the context.
Insights is most useful when a chart becomes a question and the question can lead back to captured content.
Overview
Review activity, engagement and directional signals for the selected period.
Channels & topics
See where movement is concentrated across available data.
Posts & threads
Open the relevant captured record and surrounding conversation.
Reports
Assemble an authorised view for communications, leadership or records review.
Risk review
Surface movement. Keep people in the loop.
Edits, deletions and sentiment movement can indicate a conversation worth reviewing. Insights helps teams locate patterns across available captured records; people still decide what the pattern means and what action is appropriate.
- Edit and delete views where supported data is available
- Directional sentiment movement across selected periods
- Traceable source records for contextual review
Sentiment movementRoad closure conversations · 4-hour view
ReviewEdit activityRoad closure post updated · revision retained
CapturedCommunity event responsePositive interaction pattern · 7-day view
StableReporting
Build a briefing. Show the records behind it.
Prepare period views of activity, engagement, sentiment and topics by supported channel or across the configured organisation. Keep the underlying records available for reviewers who need more context.
- Selected-period views for recurring or on-demand review
- Channel and organisation summaries based on available data
- Human-readable context alongside supporting records
Communications briefingDemonstration · 30 days
Posts363
Engagement43.6K
Net sentiment+0.59
Highlights
Facebook contributes the largest share of captured activity in this fictional period.
Instagram shows the strongest relative engagement movement.
Prepared from connected Brolly recordsPDF · CSV · HTML · JSON
Straight answers
Insights questions, answered.
How are alerts different from Insights?
Alerts notify authorised users when supported activity on a connected official channel matches configured criteria. Insights helps teams review patterns across available archived activity, engagement, sentiment and topics over time. Both link back to the underlying captured record.
How is this different from a social media management tool?
Management tools usually focus on publishing performance. Brolly Insights works from the content and context available in your Brolly archive, which may include comments and retained revisions supplied through connected platform APIs.
Which metrics can Insights report?
Depending on the platform and account permissions: posts and publishing activity, reach, impressions, interactions such as reactions, comments, shares, saves and link clicks, engagement rate, positive, neutral and negative sentiment with net-sentiment and emotion breakdowns, and topic and hashtag momentum. Available measures depend on the data each connected platform API provides.
What does sentiment analysis cover?
Sentiment can be analysed across supported captured posts and public comments from connected channels. Automated classification is directional and should be reviewed by people before it informs a consequential decision.
Can we build reports for leadership?
Insights can help teams assemble activity, engagement, sentiment and topic views by channel or across the organisation. Available measures depend on connected platforms, permissions and configuration.
Turn captured records into reviewable signals.
See how Brolly Insights can support communications, records and leadership review.
30-day free trial · No credit card