Health services talk to the community where the community is: on social media. Brolly captures every post, comment, edit and deletion on official channels as a record, so your comms team can respond in the moment and your records team can answer for it later.
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Health organisations that use Brolly
The right response depends on who you are and what appeared. Brolly keeps the source and the context; your records, privacy and comms teams make the decisions.
Public health services, local health districts and hospitals are generally public offices under their state or territory records act. Content on official channels can be subject to those requirements, including comments, edits and deletions.
A comment can disclose a patient relationship or a diagnosis. The Privacy Act 1988 (Cth) and state health records laws shape what you can say in reply and how long you keep what was said. Brolly keeps the record; your privacy officer sets the policy.
FOI, GIPA and RTI requests reach social media, as do coronial inquiries, complaints commissioners and the Ombudsman. A searchable archive means the answer is minutes away, not a week of screenshots.
One public moment becomes two connected views: a clean, useful page for the community and a restricted chronology for the people who need it.
Post, account identity and source metadata kept.
Original comment kept under restricted access before it was hidden.
Moderation time and conversation context stay connected.
Public exposure identified; the sensitive detail is ready for action under your policy.
Comms, privacy, records and public health teams need the same source record without the same view or access.
Response review
Public health messaging
Moderation review“Brolly brought all of our social media channels together for bulk exporting of social records.”
Matthew Kenny · Senior Project Officer, Communications & Health Promotion, SA Dental · read the story
Brolly keeps the public source and what changed. Your procedures decide the review, escalation and response.
Posts, comments, replies, media, metadata, edits and deletions from every official account, as they happen.
Privacy, patient experience, records or comms teams assess the content under your own procedures.
Captured originals and timestamps stay when content is answered, changed, hidden or escalated.
Search the chronology and export a package with metadata and digital checksums.
When someone posts their own health details, or another person’s, your team needs to act fast. Brolly captures the comment the moment it appears, so hiding or removing it from public view does not erase the record of what was said, when, and what your team did about it.
Outpatient entrance update · 2:18 pm
Outbreak advice, heat warnings, vaccination clinics, service changes: the message you post at 9 am may be corrected at 11 am and replaced by 3 pm. Brolly keeps every version and the community conversation around it, so the chronology is ready for the debrief, the inquiry or the FOI request.
Current public wording captured at 3:10 pm.
Health pages attract misinformation, abuse aimed at staff and, sometimes, comments that breach advertising rules for therapeutic goods. Brolly Protect can hide harmful comments against rules you set, while the archive keeps the comment and the action together. You can show what was there and why it went.
A health service does not need three separate evidence folders for the same public conversation.
Keep public channels useful while the captured conversation and moderation history continue in the background.
See what appeared publicly, what changed, which action followed and who can access the record. Records can flow into Content Manager through the EDRMS integration.
Every version of an advisory and the public conversation around it, ready for the debrief or the inquiry.
Brolly Australasia Pty Ltd is ISO/IEC 27001:2022 certified and CSA STAR registered, with practices aligned to the Australian ISM and the ASD Essential Eight. Your data is stored on AWS cloud servers located in Australia. Records are encrypted in transit and at rest, with complete audit trails.
See complete capture on your own channels in a 20-minute walkthrough. Records, privacy and comms teams all welcome.
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Pick a time that suits you — we'll walk through capture, search and export on your own channels.
