How Brolly Became This Council’s New Team Player

With a growing digital presence and a lean team, the Shire of Exmouth needed a better way to manage and monitor their recordkeeping – and found it in Brolly.

The challenge: small team, big digital presence

The Shire of Exmouth, a vibrant coastal community in remote Western Australia, may only have 3,000 residents, but its digital presence has grown well beyond its size.

Their social media is central to connecting with residents, tourists, and stakeholders – but as activity increased, it became a growing challenge.

“We were managing multiple social accounts, and our process was not as effective as we wanted it to be. We needed something that could streamline our approach, keep us compliant and reduce demands on our small team.”

Sandra Flint, the Shire’s Coordinator Communications.

Key challenges:

• Multiple accounts: the team maintains numerous accounts for the Shire, Ningaloo Visitor Centre, and the Shire President.
• Limited resourcing: as a small team, they needed a more efficient way to keep up with engagement and record these interactions across all platforms.
• Manual processes: social media archiving with screenshots was time-consuming, leaving the door open to error.
• Compliance risk: the manual process created gaps in recordkeeping, especially where comments were edited or deleted. They needed a system that could give them confidence in the process.
• Public engagement: as the Shire President’s Facebook page is a hub for community discussion, they wanted structured oversight of all this activity.

The solution: Brolly, the extra team member

After assessing options, the Shire turned to Brolly.

Our solution promised what the team needed – automation, compliance, and confidence – and it’s become the extra ‘team member’ they didn’t know they needed.

Visibility and control

High-traffic pages like the Shire President’s page could now be fully monitored and archived without limiting community engagement.

Reliable compliance

Automatic archiving ensures they meet federal and state recordkeeping obligations

Transparent reporting

Brolly has insights and activities all in one place. “Now, when we present to the council, we can show exactly what’s happening on our platforms with reliable data,” says Sandra.

Time efficiency

The team can redirect efforts to strategic and creative communications. “It’s given us back valuable time. We can create more engaging content and expand our presence.”

The results: more time, better insights, total confidence

With Brolly in place, the communications team can now operate more efficiently.

• Reclaimed time: manual recordkeeping is gone. “We’ve gained so much time back. We can focus more on being creative and engaging with the community rather than recordkeeping tasks.”
• Simplified recordkeeping: captured posts, comments, edits and deletions flow into the archive without the team having to think about it.
• Data-driven decisions: the analytics have transformed their approach to content creation. “The insights we get are valuable – we can see which posts are getting the most interaction, helping us create more of what our community enjoys.”

Looking ahead

Brolly has already archived 31,730 records with many more expected as the Shire looks to expand their social presence and engage with a wider audience.

“We’re excited to grow our social media footprint, and Brolly makes it easier,” explains Sandra. “It’s like having a very efficient team member helping us along the way.”

Sandra Flint, the Shire’s Coordinator Communications.

For the Shire of Exmouth, our solution has freed them to focus on what they do best: strengthening community connections and sharing what makes Exmouth extraordinary.