A communications team planning at a wall of notes
Sporting organisations

Protect your people. Keep the record.

Your social channels are where fans and members turn up, and where sledging can cross into abuse. Brolly Protect hides harmful comments against rules you set, while the archive keeps a complete, searchable record of what was said and what you did about it.

National and state bodiesLeagues and competitionsClubs

30-day free trial · no credit card · unlimited accounts and users

Your responsibilities

Duty of care does not stop at the comments section.

Member protection

Athlete and volunteer welfare

Abuse aimed at players, officials, coaches and volunteers often arrives in public comments. Acting on it quickly, and being able to show you did, is part of a member protection policy in practice.

Integrity

Investigations with evidence

Complaints, integrity unit reviews and tribunal matters turn on what was actually posted. Search the archive, see deleted or edited comments as they originally appeared, and export a chronology.

Sponsors and brand

Obligations to partners

Sponsor agreements and broadcaster relationships expect official channels to be moderated and accounted for. A record of moderation activity shows the work is being done.

Protect first, archive always

Moderation with an evidence trail.

Brolly Protect

Hide the harm. Keep the proof.

Set rules for abuse, threats, slurs, scams and the specific words your sport knows too well. Protect hides matching comments around the clock, including after the final siren when nobody is watching the page. Every hidden comment stays in the archive with the reason and the time.

  • Rules you control, including custom word lists
  • Review and restore anything hidden in error
  • The record of the comment and the action, kept together
Illustration of abusive comments being filtered
Brolly Archive

When the complaint lands, the record is already there.

Posts, comments, replies, edits and deletions on every connected channel are captured as they happen, with metadata and a digital checksum. Search by keyword, author or date, tag the records that belong to a matter, and export them in PDF, CSV, HTML or JSON.

  • Deleted and edited content as it originally appeared
  • Keyword alerts when a name or phrase appears
  • Exports ready for an integrity unit or tribunal
Illustration of a complete social media archive
The people behind the page

Small teams, big weekends.

Most sporting pages are run by a comms lead, a volunteer or a club secretary, often from the sideline on a phone. Brolly connects to Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok through official APIs, with unlimited accounts and users on every plan, so the national body, state bodies and clubs can each connect their own pages and the record looks after itself. Your data is stored on AWS cloud servers located in Australia.

A communications team planning at a wall of notes
Planned on TuesdayMatch-day posts, sponsor content and member updates are mapped out in advance.
Two people reviewing printed records beside laptops
Reviewed on MondayWhen a complaint comes in, the thread is already captured and searchable.

Illustrative photography. People and organisations shown are not Brolly customers or endorsers.

Straight answers

Questions sporting organisations ask us

Why would a sporting organisation archive its social media?
Because the comments on your pages are where abuse of athletes, officials and volunteers happens, and where member protection, integrity and sponsor questions end up. A complete record lets you act on a complaint, support an investigation and show what was said, even after the comment was deleted.
Can we hide abusive comments without losing them?
Yes. Brolly Protect hides comments that match rules you set, such as abuse, threats, slurs or scams, around the clock. The archive keeps the original comment and the action taken, so a hidden comment can still be produced for an investigation or restored if it was hidden in error.
Does Brolly capture deleted and edited content?
Yes. The original post or comment is retained with the time it was edited or deleted, along with each later version. That includes comments deleted by the people who posted them.
Which platforms does Brolly connect to?
Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok, through official APIs. Posts, comments, replies, reactions, edits, deletions, images and video, and direct messages where the platform provides them, each with metadata and a digital checksum.
How is it priced for clubs and leagues?
Plans are sized by the records you archive each month, with unlimited accounts and users on every plan, from $108 per month (AUD). Protect is an add-on. Every plan starts with a 30-day free trial, no credit card required. See the pricing page for tiers.

Engage with confidence. We’ve got you covered.

See Protect and the archive running on your own channels in a 20-minute walkthrough.