Brolly for records & information managers.
Capture, retain, search and export official social media records. Brolly brings your organization’s social channels into the information-management program you already run, under your schedules and your disposal authority.
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What this team is accountable for.
Records and information managers carry the program every other team relies on. Social media is one more format that has to answer to it.
The retention schedule
Approved schedules have to reach every format the organization creates. A post and its comment thread need a schedule class the same way a memo or an email does.
Disposal authority
Records leave the system deliberately, under authority, with the decision documented. Nothing should disappear because a platform or a default setting decided for you.
Request response
When a public records request, an audit or a discovery demand arrives, your team is the one expected to find the record and produce it in a usable form.
System-of-record integrity
The EDRMS only works as the system of record if records actually reach it. Formats that live outside it erode the file everyone else trusts.
Guiding other teams
Comms, legal and IT look to your team to say what counts as a record, how long it is kept and what happens when someone asks for it.
Where the current process breaks.
Most information-management programs were built before official channels moved onto third-party platforms. The gaps follow a familiar pattern.
Social media sits outside the EDRMS
Posts, comments, edits and deletions happen on platforms your records system never sees. The organization’s most public statements are the ones least likely to be in the file.
Comms teams as accidental custodians
The people who publish the content end up holding it, without schedules, disposal authority or an audit trail. They did not sign up to be records custodians, and it shows under pressure.
Screenshots standing in for records
A screenshot has no source link, no identifiers and no history. It shows what one person saw at one moment, which is a hard thing to rely on when the content is later edited or challenged.
Unmanaged exports
One-off platform downloads land on shared drives with no schedule, no register entry and no way to say who has touched them since. Each request starts the scramble again.
Social media, managed like the rest of your holdings.
Examples show the product with fictional demonstration data.
Capture into a managed archive
Once your organization connects its authorized accounts, Brolly preserves supported posts, comments, edits and deletions in near real time across Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok. Records arrive with timestamps, account and author identifiers and links back to the source, so a screenshot never has to stand in for the record again.
- Supported content from connected accounts, kept with its context
- Earlier versions of edited content retained with their timestamps
- Deleted content stays on the record, marked with when the deletion was detected
- Full-text search by keyword, account, platform and date range
Retention under your schedules
Your retention and disposal authority governs the archive, not the other way around. Your team applies the schedules you already maintain, and disposal is a deliberate, authorized action taken by your organization and logged when it happens. While a record is retained it keeps its metadata, versions and audit history.
- Schedules applied by your team, under your authority
- Brolly never disposes of records on its own
- Capture, search, export and disposal actions are logged
- Checksums let you verify an export has not changed since it was produced
Feed your system of record
Brolly integrates with OpenText (Micro Focus) Content Manager, so social media records can be registered into the EDRMS you already run and sentenced under the same schedules as everything else you hold. For other systems, PDF, CSV, HTML and JSON exports keep the record in open formats your program controls.
- Content Manager integration for registration and sentencing
- PDF, CSV, HTML and JSON exports for other EDRMS and review tools
- Records arrive with versions, timestamps and identifiers intact
Where to go deeper.
The role touches three parts of Brolly most: the recordkeeping capability, request response and the EDRMS integration.
Social media recordkeeping
How capture, search, retention and export work as a recordkeeping capability: supported content, metadata and the record structure.
See the solutionPublic records requests
Answering requests that touch social media: search the archive, scope the results and produce an export with its metadata and checksum.
See the workflowContent Manager
Register social media records into OpenText (Micro Focus) Content Manager and manage them with everything else in your EDRMS.
See the integrationOne archive, four conversations.
A managed social media archive changes what your team can offer the people it works with every week.
Comms keeps publishing
The comms team posts and engages the way it already does; capture happens from the connected accounts behind the scenes. They stop being accidental custodians, and you stop asking them to reconstruct threads.
Request teams get search, not screenshots
Public records and information-access staff search the archive themselves, scope by account and date range, and export results with metadata attached, instead of routing every request through comms.
Counsel gets an intact record
When a dispute or review touches a post, legal works from the archived record: versions, timestamps, identifiers and audit history, designed to support their review rather than a screenshot they have to caveat.
IT gets a system it can assess
A managed platform with authorized account connections, logged activity and open export formats is something IT and security can evaluate and stand behind, unlike ad-hoc downloads on a shared drive.
Questions records managers actually ask.
Who applies the retention schedule to social media records?
How do sentencing and disposal work?
Does the archive replace our EDRMS?
What audit history does a record carry?
We archived with another provider before. Can Brolly import that archive?
Bring social media into your program.
A 20-minute walkthrough: connect an account, apply a schedule the way your team would, and register a record into Content Manager or export it for your EDRMS.