Turn official social media activity into useful, accountable insight.
Understand themes, sentiment and changing patterns across your organization’s authorized social channels, with the underlying content preserved and available for review.
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From channel noise to explainable reporting.
Examples show the product with fictional demonstration data.
One consistent view, not a report per platform.
Monthly reporting usually means logging into each platform, exporting what its dashboard happens to offer and stitching the numbers together by hand. Brolly brings authorized content from your connected organizational channels into one consistent view, built from the captured records themselves, so the same measures apply across every account.
- Activity and engagement across your connected accounts in one place
- The same definitions on every channel, so months are comparable
- Built on preserved records, not dashboards that change or disappear
What your community keeps raising.
Recurring topics, changing conversation themes and areas receiving attention surface from the captured posts and public comments on your connected channels. A theme that starts rising across three accounts is visible as a pattern, not three unrelated comment threads someone may or may not remember.
- Topic and theme views across supported captured posts and comments
- Sentiment and engagement patterns over time, by channel or organization-wide
- Content that may need review surfaces early, while a person can still act
Summaries leadership can actually use.
Communications, governance and leadership teams need the same story at different depths. Build the monthly summary from the archive instead of compiling activity channel by channel, and give executives the headline with the evidence one step behind it, so the report explains itself when someone asks a follow-up question.
- Reporting for communications, governance and executive audiences
- No more hand-compiled spreadsheets from individual channels
- Automated summaries support human review, never replace it
Every number opens the record behind it.
Insight you cannot verify is just an opinion with a chart. Because Insights works with Archive, summaries and classifications connect back to the original archived posts, comments and conversations, kept with their timestamps and context. Moving from an aggregate result to the underlying record is a click.
- From a sentiment shift or topic spike to the actual posts and comments
- Context preserved: the thread, the versions, the timing
- The same record your records and governance teams already rely on
Insight that supports people, not the other way around.
Automated themes and sentiment are a starting point for human judgment, and their scope is your organization’s own channels.
A person makes the call
Automated classifications and sentiment outputs may be incomplete or incorrect, and may not always reflect context or intent accurately. They exist to support human review, not replace it.
Your channels, not your community
Analysis covers content available through customer-authorized organizational channels. It is not designed to track or profile individuals across unrelated accounts, customers, services or locations.
Grounded in the record
Every output connects back to archived content, so a surprising result can be checked against what was actually said, in context, before anyone acts on it.
Brolly Insights analyzes content available through customer-authorized organizational channels. It is not designed to track or profile individuals across unrelated accounts, customers, services or locations. Automated classifications and sentiment outputs support human review and may not always reflect context or intent accurately.
Reporting is one outcome of one platform.
The analysis capability, the record beneath it and the wider governance picture each have their own page.
Brolly Insights
The analysis layer: activity, engagement, sentiment and topic views over captured records from your connected accounts.
Explore InsightsSocial Media Archive
The preserved record every number is built on: posts, comments, edits and deletions from connected accounts, searchable and export-ready.
Explore the ArchiveOfficial Channel Governance
Governance asks whether your channels are connected, governed and accountable. Reporting asks what is happening across them. Same archive, different question.
See the governance pictureInsights and reporting, answered.
How is this different from Official Channel Governance?
Where do the numbers come from?
How accurate are the automated themes and sentiment?
Does this track or profile individuals?
Can we get from a chart to the original post?
Report from the record.
A 20-minute walkthrough: connect an account, watch the views build from captured content, and open the record behind a number.