Social media recordkeeping

Social media recordkeeping, built for records managers.

Brolly preserves supported posts, comments, edits and deletions from your organization’s connected accounts as searchable records, kept with the timestamps, identifiers and metadata your review and retention workflows need.

30-day free trial · no credit card · unlimited accounts and users

What becomes a record

The parts of the conversation your file needs.

Brolly preserves supported posts, comments, edits and deletions from the accounts your organization connects, across Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok.

Posts

Official posts

Content published on your connected accounts is preserved as it appeared, with its publication timestamp and a link back to the source.

Comments

Comments and replies

Supported public comments and replies on your posts are kept in context with the post they belong to, so the exchange reads as it happened.

Edits

Edit history

When a supported post is edited, Brolly keeps the earlier version alongside the new one, each with its own timestamps.

Deletions

Deleted content

When supported content is deleted from the platform, the archived record remains, marked with when the deletion was detected.

Media

Images and video

Associated media is preserved with the record it belongs to, so an image-led post is not reduced to a caption.

Metadata

Timestamps and identifiers

Records keep the metadata the platforms make available: timestamps, account and author identifiers, and platform references for review.

The recordkeeping workflow

From capture to production.

Examples show the product with fictional demonstration data.

Search and export

Answer a request from your desk

When a request arrives, records staff search the archive by keyword, account and date range and export the results as PDF, CSV, HTML or JSON. No screenshots, no asking the comms team to reconstruct a thread.

  • Full-text search across posts, comments and replies
  • Filter by account, platform, author and date range
  • Exports carry the record’s metadata, not just its text
  • Every export includes a digital checksum
Retention and integrity

Your retention authority governs

Brolly never disposes of records on its own. Your retention and disposal authority sets what is kept and for how long; disposal is a deliberate, authorized action by your team, and every record keeps its metadata and audit history while it is retained.

  • Retention applied under your schedules, not ours
  • Earlier versions of edited content retained with their timestamps
  • Searches, exports and disposal actions are logged
  • Checksums let you verify an export has not changed since it was produced
EDRMS workflows

Feed the systems you already run

Social media records rarely live alone. Brolly integrates with OpenText (Micro Focus) Content Manager so records can be registered into your EDRMS and sentenced under the schedules you already manage, and open export formats keep other systems in reach.

  • Content Manager integration for registration and sentencing
  • PDF, CSV, HTML and JSON exports for other EDRMS and review tools
  • Records arrive with their context: versions, timestamps, identifiers
Straight answers

Social media recordkeeping, answered.

Are social media posts records we have to keep?
That depends on your jurisdiction, your retention schedule and the content itself — your records program and counsel make that call, not your archiving tool. Where official social media content is treated as a record, Brolly preserves it in searchable form with the timestamps, identifiers and metadata review requires. Public-sector teams can start from our government hub.
What exactly does Brolly capture?
Supported posts, comments, replies, edits and deletions from the accounts your organization connects, along with associated media and the metadata the platforms make available: timestamps, account and author identifiers, and links back to the source. Supported platforms are Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok.
How do retention and disposal work?
Your retention and disposal authority governs. Brolly never disposes of records on its own: you apply your schedules, and disposal is a deliberate, authorized action taken by your team, with the activity logged. Records keep their metadata and audit history for as long as they are retained.
Can records flow into Content Manager or another EDRMS?
Yes. Brolly integrates with OpenText (Micro Focus) Content Manager, so social media records can be registered into your EDRMS and managed under the schedules you already run. For other systems, exports in PDF, CSV, HTML and JSON give you open formats to work with.
Does archiving alone satisfy our records obligations?
No single tool does. Recordkeeping is your policies, schedules, disposal decisions and access rules working together; the archive is the preservation and retrieval layer inside that program. Brolly helps you meet your obligations by keeping the record searchable, intact and ready to produce.

See your channels as records.

A 20-minute walkthrough: connect an account, search the archive and produce an export the way your records program would.