Moderate consistently. Keep the record.
Apply your moderation policy the same way on every connected account, and preserve the original content, the action taken and the time behind each decision. When a call is questioned, you answer from evidence.
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Policy applied, record preserved.
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One policy, applied the same way everywhere.
Moderation goes wrong when it depends on who is on shift. Your team writes the policy; rules, keywords and thresholds are configured by your organization and applied the same way on every connected account. Brolly Protect supports that policy with AI moderation working 24/7 across cyberbullying, scams, personal information and custom keywords, so a harmful match can be hidden in seconds at 2 AM as consistently as at 2 PM.
- Customer-configured rules and keywords: your people decide the policy
- The same thresholds on every connected account and channel
- AI moderation runs 24/7, so consistency does not depend on office hours
Moderation never has to mean deletion.
Hiding a comment removes it from public view; it does not remove it from your record. For every moderation action on a connected account, the archive retains the original comment, the action taken and the time it happened. When someone asks what was removed and why, the answer is in the record, not in someone’s memory.
- The original comment is kept as it was posted
- The action and the time are retained alongside it
- Moderating a comment never thins your archive
Authorized review after every action.
Not every rule match is a clean call. Authorized users review moderation actions, release false positives so the content is visible again, and adjust the rules that produced them — with each step recorded alongside the item it applied to. The activity log shows who moderated what and when, so internal reviews, complaints and appeals about moderation start from evidence instead of recollection.
- Authorized users review moderation actions and release false positives
- Rule adjustments and reviews are recorded with the content they apply to
- Activity evidence: who acted, on what, and when
Every action keeps its evidence.
Behind each moderation action on a connected account, four things stay together in the archive.
The comment, kept
The content as it was posted, retained in the archive even after it is hidden from public view on the platform.
The decision, logged
What was done and the rule or person behind it, recorded with the item it applied to.
The moment, stamped
When the comment appeared and when the action happened, so the sequence is clear months later.
Appeal-ready
When a decision is questioned, the original, the action and the time are already together in one place.
Moderation is one part of channel governance.
The policy engine, the record behind it and the wider governance picture each have their own page.
Brolly Protect
AI moderation 24/7 on connected accounts, across cyberbullying, scams, personal information and keywords your team defines. Harmful matches can be hidden in seconds.
Explore ProtectSocial Media Archive
The preserved record behind every action: posts, comments, edits and deletions on connected accounts, searchable and export-ready.
Explore the ArchiveOfficial Channel Governance
Coverage, record, access and activity evidence across the channels your organization owns. Moderation governance is one piece of the whole.
See the full pictureModeration questions, answered.
If we hide a comment, is it deleted?
Can we show why a comment was removed?
Who decides what gets moderated?
How do we handle appeals or complaints about a moderation decision?
Does moderation run around the clock?
Moderation you can stand behind.
See policy rules, the preserved originals and the activity log on your own channels in a 20-minute walkthrough.