Social media and social marketing have entered a mature phase, with the landscape continuing to shift rapidly. Platforms are constantly evolving, releasing new features to captivate users and inspire content creators to push creative boundaries. This year’s *Hootsuite Social Trends 2025* report emphasizes the trends to help your organization win on social media. At Brolly, we monitor these dynamic changes closely. The *2025 Social Trends* report is particularly significant to us—not only because Hootsuite is a valued partner but because the insights it provides are instrumental. We’ve curated actionable takeaways for Brolly customers to harness this year’s leading trends.

Content Experimentation Trend

In the coming year, social teams will break traditional marketing norms by embracing creativity and adopting distinct voices that push brand consistency. This approach has proven successful, with creative content driving positive business impact. Social media offers an ideal space for such risk-taking, and strategic outbound engagements, like commenting on creators’ posts, help brands boost visibility and build community. However, these interactions must be timely and authentic, as audiences and creators prefer meaningful contributions.

Social Listening Trends

In 2025, social teams will use social listening to better connect their efforts to ROI, moving social marketing closer to performance marketing through real-time insights that drive strategy and sales. As its value becomes clear, social listening is now a top priority, positioning marketers as key revenue contributors. Brands are also shifting from chasing broad viral moments to creating audience-focused, strategic content to leverage trends effectively and authentically.

AI Trends

By 2025, generative AI is essential for social marketers, shifting from experimental to key in content creation and strategy. With 83% of marketers using AI for increased output, even regulated industries have embraced it. AI’s strategic use has expanded, with over three-quarters of executives leveraging it for campaign management. Agile organizations lead in AI adoption, boosting marketing effectiveness and unlocking new opportunities.

Industry Trends

As social media becomes central to communication strategies, understanding key trends for specific industries can help your organization to build an agile and effective social strategy for 2025.At Brolly, we champion a social-first approach. Our platform ensures your social interactions are archived and accessible for analysis and integration, enabling your strategy to stay aligned with business objectives and deliver consistent ROI.Explore more about our partnership with Hootsuite and discover how Brolly’s social media archiving and insights platform can elevate your strategy.