South Australia Local Government

South Australian councils understand the benefits of social media

A recent study revealed that South Australian councils are posting more than twice as much as they were six years ago.

Engagement levels on SA local government Facebook accounts have increased by a whopping 200%.

At the same time, Instagram posts have increased by 11% in the last 3 months alone. While your council is doing a great job of providing customer service and community engagement, you are creating public records that fall under recordkeeping legislation. And that’s why you need an archive.

Why an Australian social media archive solution matters

Brolly is 100% Australian owned and operated. Originally built with Australian government compliance in mind, Brolly is the perfect social media archiving tool for South Australian local government. With your archive stored securely on servers located in Australia, Brolly gives you peace of mind when it comes to data sovereignty and data privacy.

In times of crisis or emergency, an archive protects your records

Your council’s role is more vital than ever, during floods, fires, pandemics or other emergencies.

Social media is an effective and increasingly popular way to reach out to your community with news, and important information about how to stay safe.

Connect your social media accounts to Brolly and within minutes you’re archiving seamlessly while your social media team gets on with the task of keeping your ratepayers and visitors informed.

Brolly protects your elected officers

Are your councillors and mayor using
Facebook pages, Instagram or Twitter in their official role?

If you have councillors using public social media in their roles, archiving should be business as usual. There are also times during an election cycle when you need to think more about social media.

The caretaker period

During the caretaker period in the lead up to elections, South Australian councils need to follow many strict guidelines, especially when it comes to social media. During the election, councils must be careful not to publish any content that could impact the outcome or influence electors. For social media teams, this can feel a bit like walking on eggshells.

Brolly’s alerts and tagging make it easy to monitor and manage your social media and maintain a compliant archive of each published post and conversation. Find out more about council obligations for the caretaker period in the Local Government (Elections) Act 1999 and the Local Government (Elections) Regulations 2010

Councillor onboarding

Councillors often use a Facebook page as an engagement tool during elections. Onboarding after elected councillors have been sworn in, is a great time to get your councillors added into Brolly. Add each councillor in their own private ‘group’, so that while they’re doing official business online, their social media records are securely archived in a compliant record.

Brolly groups

Councils can now empower their elected councillors to comply with recordkeeping laws, using Brolly groups. Each councillor becomes the administrator of their own Brolly sub account (group).

Meanwhile, you retain oversight of the overall Brolly account and can generate exports for all groups. Talk to us about whether Brolly groups are right for you.

Social media is public record. Are you compliant?

“If your agency uses social media for business activities, the information created is an Australian Government record and needs to be managed.”

Managing Social Media, National Archives of Australia

Why choose Brolly for your council?

Your social media posts are public records and need to be managed and retained to comply with legislation. When it comes to digital records like social media, the South Australian State Records Office says that:

“To meet their responsibilities under the State Records Act 1997 agencies must ensure official records in their custody are maintained in good order and condition, and not destroyed without appropriate authority.”

One click compliance

If you’re using social media to conduct council business, you’re creating public records that need to be archived. Connect Brolly to be compliant in minutes.

Protect your records

Social media giants like Facebook and Twitter constantly change their policies and introduce new features. Once your social media accounts are connected to Brolly, we take care of those changes for you.

Is Brolly right for you?
20 minutes will tell you!

Book a 20 minute call to learn how Brolly provides social media archiving that protects your records, ensures you’re compliant with recordkeeping and data privacy laws and can save your social media and record management teams hours of effort each week.

Book a 20 minute call