The Local Government Association of Queensland (LGAQ) Digital Productivity 2020 Report found that 73% of councils are using social media to engage their communities. That translates to a constant stream of public records, in the form of posts, comments, messages and responses. A social media archive gives you peace of mind that your social media conversations comply with Queensland recordkeeping legislation.
Your council’s role is more vital than ever, during floods, fires, pandemics or other emergencies.
Social media is an effective and increasingly popular way to reach out to your community with news, and important information about how to stay safe.
Connect your social media accounts to Brolly and within minutes you’re archiving seamlessly while your social media team gets on with the task of keeping your ratepayers and visitors informed.
If you have councillors using public social media in their roles, archiving should be business as usual. There are also times during an election cycle when you need to think more about social media.
During the caretaker period in the lead up to elections, Queensland councils need to follow many strict guidelines, especially when it comes to social media. During the election, councils must be careful not to publish any content that could impact the outcome or influence electors. For social media teams, this can feel a bit like walking on eggshells.
Brolly’s alerts and tagging make it easy to monitor and manage your social media and maintain a compliant archive of each published post and conversation. Find out more about council obligations for the caretaker period on the Queensland Government’s website.
Councillors often use a Facebook page as an engagement tool during elections. Onboarding after elected councillors have been sworn in, is a great time to get your councillors added into Brolly. Add each councillor in their own private ‘group’, so that while they’re doing official business online, their social media records are securely archived in a compliant record.
Councils can now empower their elected councillors to comply with recordkeeping laws, using Brolly groups. Each councillor becomes the administrator of their own Brolly sub account (group).
Meanwhile, you retain oversight of the overall Brolly account and can generate exports for all groups. Talk to us about whether Brolly groups is right for you.
“All public records, including digital records such as social media interactions, conversations within messaging applications and text messages, are subject to legislation and legal processes such as discovery and subpoena.”
Council records: a guideline for mayors, councillors, CEOs and council employees,
Crime and Corruption Commission of Queensland
Your social media posts are public records and need to be managed and retained to comply with legislation. The Public Records Act 2002 (PR Act), defines a public record as “any form of recorded information, created or received by a public authority, in the exercise of its statutory, administrative or other public responsibilities or for a related purpose”.
If you’re using social media to conduct council business, you should be archiving those conversations. It’s the law. Connect Brolly to be compliant in minutes.
Say goodbye to hours of copying and pasting posts that constantly change. You’ll be fully compliant – and your customer service team will thank you.
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Book a 20 minute call to learn how Brolly provides social media archiving that protects your records, ensures you’re compliant with recordkeeping and data privacy laws and can save your social media and record management teams hours of effort each week.
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