With a growing digital presence and a lean team, the Shire of Exmouth needed a better way to manage and monitor their recordkeeping – and found it in Brolly.
Brolly team
28 May 2025
The Shire of Exmouth, a vibrant coastal community in remote Western Australia, may only have 3,000 residents, but its digital presence has grown well beyond its size.
Their social media is central to connecting with residents, tourists, and stakeholders – but as activity increased, it became a growing challenge.
“We were managing multiple social accounts, and our process was not as effective as we wanted it to be.
We needed something that could streamline our approach, keep us compliant and reduce demands on our small team.”
Sandra Flint, the Shire’s Coordinator Communications.
After assessing options, the Shire turned to Brolly.
Our solution promised what the team needed – automation, compliance, and confidence – and it’s become the extra ‘team member’ they didn’t know they needed.
High-traffic pages like the Shire President’s page could now be fully monitored and archived without limiting community engagement.
Automatic archiving ensures they meet federal and state recordkeeping obligations
Brolly has insights and activities all in one place. “Now, when we present to the council, we can show exactly what’s happening on our platforms with reliable data,” says Sandra.
The team can redirect efforts to strategic and creative communications. “It’s given us back valuable time. We can create more engaging content and expand our presence.”
With Brolly in place, the communications team can now operate more efficiently.
Brolly has already archived 31,730 records with many more expected as the Shire looks to expand their social presence and engage with a wider audience.
“We’re excited to grow our social media footprint, and Brolly makes it easier,” explains Sandra. “It’s like having a very efficient team member helping us along the way.”
Sandra Flint, the Shire’s Coordinator Communications.
For the Shire of Exmouth, our solution has freed them to focus on what they do best: strengthening community connections and sharing what makes Exmouth extraordinary.
This article was written by the team at Brolly. We’re a creative bunch, and we love social media archiving. Like most of the things we do here, this article was crafted with care and attention to detail. If you spot an error, or want to know more, don’t be afraid to reach out and say hello. We’d love to hear from you.
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