What started as a search for more efficient recordkeeping ended in a smarter, scalable system that saved hours of manual admin.
Brolly team
28 May 2025
Social media never sleeps – and neither does the need for accurate, accountable recordkeeping.
At SA Dental, the Corporate Correspondence team already had well-established systems for managing their social media presence. But exporting records? That part of the process was manual and becoming time-intensive.
“We didn’t have a platform that could bulk export all of our social media records”
Matthew Kenny, Senior Project Officer, SA Dental, Communications & Health Promotion.
As engagement grew across their channels, so did the volume of posts, comments, and direct messages (DMs) needing to be captured and archived.
They knew their existing process wouldn’t scale. It was time for a smarter, faster way to capture the increasing load – one that would save time and make compliance easier.
A recommendation from another SA Government agency put Brolly on their radar.
“Brolly brought all of our social media channels together for bulk exporting of social records,” Matthew explains.
Getting onboarded with Brolly was refreshingly easy – no complications or technical hurdles.
“The setup and process of connecting all of our social channels to Brolly was seamless.”
Matthew Kenny, Senior Project Officer, SA Dental, Communications & Health Promotion.
One standout feature quickly made a difference: automated reporting.
Instead of manually compiling records, a complete report of the previous month’s activity lands in the team’s inbox. It’s reliable, timely and requires no manual effort.
“We are emailed a PDF of all records, which makes the process a lot easier.”
Additionally, the ability to archive direct messages (DMs) along with posts and comments has been “a bonus” for the team, ensuring no conversation is missed.
Since making the switch to Brolly, SA Dental has archived 3,972 records across their social media accounts—without the admin burden they once faced.
“Without Brolly, it would have been impossible to export all of these records,” says Matthew.
Matthew Kenny, Senior Project Officer, SA Dental, Communications & Health Promotion.
What was a manual, time-consuming task is now a fully automated and reliable process. With Brolly, the team can use their valuable time where it matters most – knowing their recordkeeping is completely covered.
This article was written by the team at Brolly. We’re a creative bunch, and we love social media archiving. Like most of the things we do here, this article was crafted with care and attention to detail. If you spot an error, or want to know more, don’t be afraid to reach out and say hello. We’d love to hear from you.
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