Blog

Records, policy and platforms — explained.

Compliance explainers, platform how-tos and product guides for the people who keep the public record straight.

Platform how-tos

Everyone’s talking on Threads. Are you?

Threads is becoming the go-to space for quick, authentic engagement. How US organisations can use it to build meaningful connections.

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November 19, 2025

Platform how-tos

What Makes TikTok Powerful For The Public Sector

Even with federal device bans and political noise, TikTok remains one of the best ways to reach Americans under 35. The question isn’t if government should use it, but how to us…

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November 7, 2025

Product

What Does It Take To Get ISO 27001 Certified?

Think ISO 27001 is too complicated or costly? Brolly’s CTO shares how it’s doable and why it’s worth it.

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July 18, 2025

Compliance

Why ISO 27001 Matters In Social Media Recordkeeping

What is ISO 27001 and why does it matter? With new digital threats emerging every day, ISO 27001 is the information security standard you need to be aware of.

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July 17, 2025

Compliance

Cracking the Code: Misinformation and Disinformation on Social Media

Fake news, misleading ads, and misrepresented claims – can you tell what’s real? Uncover how to spot misinformation and protect your organisation from digital deception.

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February 17, 2025

Compliance

Risky business: the consequences of ignoring US recordkeeping legislation

One overlooked post or deleted comment could spell trouble for your organisation. Discover why compliant social media recordkeeping is a legal necessity and how to stay on the r…

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January 23, 2025

Product

Behind the algorithms: automated moderation’s impact on your social media

Social media is an essential tool for connecting with your community. But lurking beneath this social surface lies a potentially unsocial issue – automated moderation. Are your …

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September 27, 2023

Platform how-tos

Battle against the bots: protecting your social media from misinformation

Misinformation’s new ally is AI chatbots. Here’s how you can protect your social media from AI-generated misrepresentation.

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September 27, 2023

Compliance

5 factors determining how social media is used as evidence

A seemingly harmless comment on social media can have far-reaching consequences. Here are five factors determining if social media records can be used as court evidence or as an…

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June 12, 2023

Compliance

The risky business of social media: what you need to know

With such widespread access to information, social media is a prime target for spam, scams and cyberbullying. Which begs the question – should we restrict its use, or build bett…

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June 12, 2023

Platform how-tos

Social Media Scams are on the Rise

While you’re doing everything possible to protect your accounts online, could you say the same for your friends and family?

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November 11, 2022

Product

Tips for keeping your Social Media Archive safe and secure

We all know data security and data privacy are important. To help you keep your social media archived data safe and secure, here are some recommendations.

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May 4, 2022

Product

Discover Brolly Insights

Discover Brolly Insights, the social media analytics tool giving you meaningful insights to really boost your marketing and make smarter marketing decisions.

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March 24, 2022

Product

Why Brolly is your best social media analytics tool

Did you know you can use your social media archive to boost campaign performance and enhance the impact of your online conversations? Brolly Insights take your data to the next …

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December 11, 2021

Compliance

Social media archive chain of responsibility ????

Find out who should be logging in to Brolly and why. Not just a social media tool and useful for much more than compliance, Brolly can help more than one team in your organisation.

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June 17, 2021

Product

How to pause archiving on selected social media accounts

If you need to stop archiving social media accounts that have a set lifespan you can now pause real time capture while the records you have already captured for that account rem…

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April 22, 2021

Platform how-tos

The dangers of using Facebook groups as a virtual water cooler

Facebook groups for volunteers, staff or customers can turn into forums for raising issues or even making allegations. Archiving these virtual spaces can protect your teams and …

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April 20, 2021

Compliance

The real cost of manually archiving social media

Generating an archive of social media records by hand is still seen as a viable option by some organisations, because they think it is ‘low cost’. In this blog post, we show you…

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April 19, 2021

Product

View and manage your Brolly archive from inside Hootsuite!

Great news for social media superstars who work in any sector that requires compliance with recordkeeping laws. Hootsuite users can now view and monitor their Brolly social medi…

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March 11, 2021

Compliance

Social media archiving lessons we can learn from world politics and Twitter

Even if you’re not a high-profile political figure there are three reasons that recent news should get you thinking about archiving your social media.

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January 18, 2021

Compliance

Start the year with a refreshed Social Media Policy

Review and refresh your social media policy to ensure you have what you need to succeed with social media this year. And don’t forget to include social media archiving in your p…

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January 8, 2021

Product

Three creative ways social media teams are using Brolly

Are you using Brolly like a superhero? Learn how these social media champions are using Brolly to save time, understand their customers and leave a legacy for those that follow.

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November 11, 2020

Product

Brolly exports explained

Brolly exports are easy and flexible, and can be initiated from the export screen, the main feed, the messages screen or individual posts. In this article, we show you how to ge…

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October 18, 2020

Compliance

How social media archiving fits into local government digital transformation

While many councils are going through digital transformation, social media is the often neglected poor second cousin of the records world.

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October 3, 2020

Compliance

The anatomy of a social media record

There’s more to a social media record than meets the eye. And when it comes to archiving, it’s the invisible that can be the most important. When we glance at a social media fee…

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July 31, 2020

Compliance

What does the Twitter hack tell us about social media archiving

The recent Twitter hack was a harsh reminder to us all that social media platforms are vulnerable, and that attacks can directly impact brand and reputation.

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July 27, 2020

Compliance

The gap in your social media process – social media archiving

As a social media manager, you want to know that you can recall a conversation or social post for reference if required. For most government agencies, this means taking the occa…

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November 8, 2019

Compliance

The rise of online bullies, and the impact on your organisation

Online bullying has become increasingly common, and not just for individuals. And don’t assume that online bullying is mostly something that takes place in the lives of high sch…

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October 17, 2019

Compliance

Privacy in the digital age – how old posts can come back to bite you

Your privacy is a valuable asset. It’s important to ensure that private, personal and sensitive information is protected, and removed if appropriate. Find out how an archiving s…

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September 26, 2019

Compliance

Can social media save lives? Social media in natural disasters

Social media sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat are communications tools, and the information they convey can serve a large number of purp…

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September 5, 2019

Compliance

Social media: marketing dream, or compliance nightmare?

Government agencies and commercial entities now rely more heavily than ever on social media to promote and share key messages. Marketing and social teams create hundreds of post…

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March 22, 2019

Compliance

Deleting that post – Stop! Are you breaking the law?

How government agencies have found themselves in hot water for not following appropriate social media legislation.

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October 17, 2018

Compliance

Social media policy template: Security breaches

Changes to the Privacy Act and the passing of the Notifiable Data Breach Bill spell changes for Australian businesses, social media archiving and information management. We’ve p…

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August 8, 2018

Platform how-tos

Why you shouldn’t talk to that ugly troll

An otherwise good day can turn sour when you’re managing the Facebook page at work and THAT message pops up. The message from the individual who doesn’t like what your organizat…

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July 16, 2018

Compliance

Could you be sued for blocking someone on Twitter?

Does blocking someone on Twitter restrict their freedom of speech? The American Civil Liberties Union (ACLU) think so. In the United States, governors of Maine, Maryland, Kentuc…

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August 11, 2017

Compliance

Are you turning comments off to avoid defamation?

In the eyes of the law, your organisation is liable for defamatory posts on your social media, even if you didn’t make them. How can you manage this risk and still connect with your customers?

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December 16, 2021

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