Stop guessing and start seeing better results – here’s your smart social media strategy for 2025.
Brolly team
14 February 2025
Post and pray? Those days are gone. Social media in 2025 demands a strategy sharper than a trending hashtag. Whether you’re in Sydney or Seattle, the result is the same – you won’t get results unless you’re strategic.
How can your organisation stay ahead and keep shining online? Dive into 2025 with a winning social media strategy – here’s how.
Before you post that next LinkedIn update or Instagram story, ask, ‘What am I trying to achieve?’
A well-defined social media strategy starts with clear, measurable goals. Think beyond likes and followers – focus on metrics that align with your business objectives.
Goals should be:
Who are they? Are they avid LinkedIn users or Facebook fans? What content piques their interest? And in what format – articles, infographics, or short-form videos?
It doesn’t have to be time intensive. Use a digital insights tool to learn about your audience in real-time, including:
Social media insights tools can help you answer all of these.
Not every social media platform suits your brand. Focus where your audience is most active and develop content that fits.
Which social media platform should you be using?
This guide has more on what to post on each platform.
Ethically, of course! Social media competitor analysis isn’t about copying — it’s about learning. Look at what they’re posting, where and why it’s working (or not).
Which channels do they use? How often do they post? What hashtags are they using? How engaged are they with their audience?
A social listening tool can also help with this.
Algorithms shift like the tides, trends come and go, and audiences expect more authenticity than ever before.
So, remember that content is king, but context is queen.
Use everything you have learned, develop a content plan to fit, and consider a variety of content types:
Click here for more on social media trends for 2025.
Responding to comments, asking questions, and engaging with followers fosters trust and builds community.
Carve out time daily to respond and comment on other accounts – make it relevant and genuine – and consider hosting a free webinar or live Q&A to drive engagement. The more authentic you are, the more likely you will build a loyal community.
A strategy without tracking is like sailing without a compass. Use analytics to measure success.
While impressions, followers and page views are important, don’t over-prioritise them – they’re considered vanity metrics for a reason.
Get a clear picture of your performance by measuring engagement rate, click-through rate (CTR), conversion rate, and cost-per-click (CPC) for paid campaigns.
Review the results and tweak. What works today might flop tomorrow, so keep your finger on the social pulse and listen to your audience.
This article was written by the team at Brolly. We’re a creative bunch, and we love social media archiving. Like most of the things we do here, this article was crafted with care and attention to detail. If you spot an error, or want to know more, don’t be afraid to reach out and say hello. We’d love to hear from you.
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