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Health providers

Leveraging Social Media for Better Health Outcomes

Social media platforms like Twitter, Instagram, Facebook, and LinkedIn have seen continuous growth in usage over the years. As more people turn to these platforms for advice, guidance, and community support, health providers have new opportunities to engage with their audiences.
Whether you offer services, products, or advice, managing these online interactions can be complex.
Archiving your social media conversations is essential to ensure compliance and maintain transparency in this ever-evolving digital landscape.

We understand the health sector

Are you deleting comments that violate FDA advertising guidelines?

If you’re using social media to promote health services or products in the U.S., you may need to delete comments that violate the Food and Drug Administration (FDA) advertising guidelines. 

Once deleted from platforms like Facebook, Twitter, or LinkedIn, those comments are gone forever, making it crucial to archive them before removing them. Wouldn’t you love a way to ensure you’re archiving the comment and keeping a record of its deletion?

One click compliance

If you’re using social media to market your product or health service, you should be keeping an archive of everything you delete or hide. Connect Brolly to be compliant in minutes.

Cut costs save time

Say goodbye to hours of copying and pasting posts that constantly change. You’ll be fully compliant – and your legal team will thank you.

Try Brolly out for yourself

30-days free trial - No credit card required. Instant Setup. All features

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What the FDA says

The FDA provides guidance for pharmaceutical and medical device companies on managing misinformation on social media. According to Commissioner Robert Califf, “The regulated industry plays a critical role in ensuring consumers have accurate information about medical products.” Social media archiving can help these companies meet FDA standards by preserving accurate records of their online interactions, supporting transparency, and compliance.

 

Is it better to respond or remove?

The FDA and FTC provide guidance on advertising and promoting health-related products, emphasizing the importance of monitoring social media interactions. If you’re advertising these products, you need to be aware of regulations regarding reviews, endorsements, and testimonials. This includes managing user-generated content and potentially removing posts if they contain misleading or unsubstantiated claims​

This level of monitoring and management can be time-consuming. Wouldn’t you like a way to automate these processes, ensuring peace of mind and total compliance with regulatory requirements?

Is Brolly right for you?

Book a 20 minute call to learn how Brolly provides social media archiving that protects your records, ensures you’re compliant with recordkeeping and data privacy laws and can save your social media and record management teams hours of effort each week.

Book a 20 minute call

Related resources

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