Sporting organizations

Social media and sport

Engage confidently in meaningful conversations with your fans and supporters, while keeping your athletes and reputation protected

What are your responsibilities?

Sports organizations in the U.S. have a duty of care to their athletes, which increasingly includes addressing mental health concerns. While social media is a powerful tool for engaging fans and the public, it can also be a venue for harmful comments or cyberbullying.

If online bullies are allowed to post without accountability, can sports organizations genuinely say they’re doing enough to protect their athletes? It’s essential for clubs to implement and enforce social media policies that prioritize the safety and well-being of their athletes, in line with their duty of care obligations and ethical standards.

When online banter crosses the line

For many sports organizations in the U.S., social media engagement is rapidly expanding, but risk management and record-keeping practices haven’t always kept pace.

Archiving your social media interactions helps you maintain transparency and accountability, allowing you to confidently engage with the public while safeguarding your athletes and reputation against harmful comments or legal risks.

How Brolly can help

Sporting organisations should keep full and accurate records of social media engagements not only to discourage or assist in identifying trolls but to demonstrate transparency and integrity to the general public.

With the ability to search and recall social media conversations and view deleted or edited posts as they originally appeared, clubs can keep track of what’s on social media and take appropriate action against those misusing the platform, or moderate effectively before things escalate out of control.

Never miss a beat

With your social media all consolidated in one up-to-date archive, see conversations unfold in real time. Tag records that belong together. Set alerts to receive an email when key words or phrases appear in posts and comments. It’s all there, in real time, for you.

Keep it safe

Social media giants like Facebook and Twitter constantly change their policies and introduce new features. Once your social media accounts are connected to Brolly, we take care of those changes for you.

Instant real-time access to records

Archiving is only half the story

There’s no point in creating an archive unless you can access it and retrieve records easily when they are required. The availability of your records completes the picture.

Make sure you can easily access your archived records, including customer complaints and responses, promotional messages and adviser conversations.

Brolly gives you 24/7 access to verifiable records complete with metadata, links and media.

And your records are stored on Amazon Web Services (AWS) servers, providing peace of mind about data privacy and security.

Is Brolly right for you?

Book a 20-minute call to learn how Brolly provides social media archiving that protects your records, ensures you’re compliant with recordkeeping and data privacy laws, and can save your social media and record management teams hours of effort each week.

Book a 20 minute call