Threads is where the conversation is happening. Meta’s text-based social app has grown fast, now boasting more than 400million monthly users worldwide. In the US, its appeal is evident with 16million daily Threads users, surpassing X.  

The takeaway? Threads is making waves, and it’s time to take notice.    

It’s fast, conversational, and refreshingly simple. You can show up, say something interesting or useful, and move on – no need to start from scratch. 

Here’s why Threads is worth your attention.  

Quick start on Threads 

If your organization uses Instagram, you’re halfway there. It’s an Instagram spin-off, so your handle (@) and brand identity carry over. 

That makes adoption easy, especially for government agencies, city councils, public service teams, and businesses already engaging on Instagram.  

Its simplicity is a drawcard, but the real shift here is cultural, not technical.  Threads works best when posts feel human, timely, and conversational, not polished or corporate. It’s a space where you can jump into a conversation, connect fast, and really show your brand’s personality, 

Why Threads works for government and businesses 

Threads isn’t about content for content’s sake. It’s built for short posts, quick replies, and a feed that feels like a group chat.  

• Authentic engagement: conversational posts humanize your brand and build trust – ideal for public information or community updates. 
• Instant recognition: your Instagram verification carries across, helping audiences spot your official account quickly (critical for government organizations issuing alerts and updates).  
• Real-time updates: want to share a service notice, answer a question, or join a trending topic? Threads lets you move fast and show responsiveness. 
• Cross-platform convenience: leverage your Instagram audience and seamlessly direct them to Threads.  

How your organization can use Threads 

Here are a few US organizations getting it right: 

• Southwest Airlines: playful one-liners about travel, and stunning snapshots of the destinations it flies to.  
• US Postal Service: job openings, tips, and light-hearted posts.  
• American Red Cross: volunteer stories and “leans into humor” to raise awareness of health topics.  
• City of Phoenix: city news, service alerts, and relatable weather humor. 
• City of San Diego: city meet-ups and event reminders.  
• LA Metro: light and local service updates, Dodgers support, and playful commentary on LA traffic.  
• City of Vancouver and City of Toronto: local services and events. 

Threads is about conversation, so be approachable. The tone is direct, relaxed, and friendly. Not stiff, and not corporate.  

5 tips to make Threads work for you 

1. Start small: short updates, FAQs, quick prompts, e.g., “Roadworks start tonight – here’s what you need to know.” 
2. Be human: write how you’d speak and use humor (where appropriate).  
3. Mix it up: blend short text posts with images or short videos for variety. 
4. Stay consistent: post regularly and cross-post to Instagram to boost reach (and lure them to Threads). 
5. Keep records: Threads posts and replies are official records, so compliance still matters. Brolly now supports Threads archiving, so all your activity is securely stored alongside your other social media records.  

Why now’s the time to get on Threads 

Threads is still evolving, so now is your chance to experiment, refine your style, and build engagement before it gets crowded.  

With its “high monetization potential” in the US, analysts estimate Threads could generate $9billion per year in ad revenue by 2027, signaling it’s here for the long haul. 

If you’ve been waiting for a sign to join, this is it. And when you do, Brolly is ready to help you capture and archive every post and reply safely on record.