As you connect and engage more effectively with your customers Brolly helps you comply with statutory functions under various legislation relating to safety, environment and service notifications.
Transparency matters for compliant organisations like yours. What happens when you need to respond quickly to FOI enquiries or provide evidence to inquiries and legal teams?
With Brolly archiving all your records, you’re able to respond and deliver with the minimum of fuss, saving countless hours and without headaches.
According to a GlobalWebIndex survey, 71% of social media users are more likely to purchase products and services based on social media referrals.
In the case of power outages or other events which require urgent notification, social media allows utility companies to communicate with their customers quickly and directly.
In the case of an emergency power outage, a customer can simply pull up their mobile phone app and receive all the information that they need in order to feel safe and comfortable.
By reaching out to customers via social media utilities and services companies can not only provide better customer service but also offer added value to their customers through informational campaigns and entertaining video marketing.
According to the Federal Trade Commission (FTC), while responding to comments that may include misleading or false claims can be helpful, it may not always be enough to correct the impression left by the original content. In some cases, it may be safer and more effective to remove the misleading comments to avoid potential violations of advertising guidelines and prevent consumer deception
FTC on Being upfront with consumers
With your social media all consolidated in one up-to-date archive, see conversations unfold in real time. Tag records that belong together. Set alerts to receive an email when key words or phrases appear in posts and comments. It’s all there, in real time, for you.
Social media giants like Facebook and Twitter constantly change their policies and introduce new features. Once your social media accounts are connected to Brolly, we take care of those changes for you.
Archiving is only half the story
There’s no point in creating an archive unless you can access it and retrieve records easily when they are required. The availability of your records completes the picture.
Make sure you can easily access your archived records, including customer complaints and responses, promotional messages and adviser conversations.
Brolly gives you 24/7 access to verifiable records complete with metadata, links and media.
And your records are stored on Amazon Web Services (AWS) infrastructure providing peace of mind for the security, reliability and availability of your data
Book a 20 minute call to learn how Brolly provides social media archiving that protects your records, ensures you’re compliant with recordkeeping and data privacy laws and can save your social media and record management teams hours of effort each week.
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Hootsuite
Government
Schools and colleges
Banking and financial services
Health providers
