“Social media tools are often used to have informal conversations, but legislative requirements still apply. If you are using social media for government business purposes then the information you issue, share or receive via social media is official government information.”
Office of the State Archivist, Tasmania
Your council’s role is more vital than ever, during floods, fires, pandemics or other emergencies.
Social media is an effective and increasingly popular way to reach out to your community with news, and important information about how to stay safe.
Connect your social media accounts to Brolly and within minutes you’re archiving seamlessly while your social media team gets on with the task of keeping your ratepayers and visitors informed.
Councillors are subject to the Archives Act when they create or receive ‘State records’
The Archives Act 1983 (Cwlth)
If council staff or elected officials have social media conversations on building and development matters, or receive complaints, suggestions or enquiries by rate payers about council services, these are state records and must be managed.
Are your elected councillors & mayor using Facebook pages, Instagram or Twitter in their official role?
If you have councillors using public social media in their roles, archiving should be business as usual. There are also times during an election cycle when you need to think more about social media.
During the caretaker period in the lead up to elections, Tasmanian councils need to follow strict communications guidelines including on social media. During an election, councils must be careful not to publish any content that could impact the outcome or influence electors. For social media teams, this can feel a bit like walking on eggshells.
Brolly’s alerts and tagging make it easy to monitor and manage your social media and maintain a compliant archive of each published post and conversation.
After elected councillors have been sworn in, add them into Brolly. That way, while your elected officials are doing official business online, their social media records are securely archived in a compliant record.
If you’re considering adding Councillors into your Brolly archive, these Frequently Asked Questions for elected officials can help with answers to all the big questions!
If you’re using social media to conduct council business, you should be archiving those conversations. It’s the law. Connect Brolly to be compliant in minutes.
Say goodbye to hours of copying and pasting posts that constantly change. You’ll be fully compliant – and your customer service team will thank you.
Brolly is a 100% Australian owned and operated social media archiving solution that’s trusted by local government shires and councils in every state. Your valuable data is stored in Australia, which means your archive complies with cross-border requirements of Australian Privacy Principle (APP) 8. Archiving your social media with Brolly also ensures you comply with the Tasmanian Personal Information Protection Act 2004.
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Book a 20 minute call to learn how Brolly provides social media archiving that protects your records, ensures you’re compliant with recordkeeping and data privacy laws and can save your social media and record management teams hours of effort each week.
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