{"id":908,"date":"2019-11-08T21:36:23","date_gmt":"2019-11-08T10:36:23","guid":{"rendered":"https:\/\/brolly.com.au\/?p=908"},"modified":"2020-11-12T08:49:05","modified_gmt":"2020-11-11T21:49:05","slug":"the-gap-in-your-social-media-process-social-media-archiving","status":"publish","type":"post","link":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/","title":{"rendered":"The gap in your social media process \u2013 social media archiving"},"content":{"rendered":"\n<p>As a social media manager, you want to know that you can recall a conversation or social post for reference if required. For most government agencies, this means taking the occasional screenshot and copy-pasting content into a spreadsheet.<\/p>\n\n\n\n<p>Unfortunately, this information is not enough to constitute an accurate record and if your organisation uses social media to share important information with the public, you\u2019re at risk.<\/p>\n\n\n\n<p>We\u2019ve created a quick check list to assess your social media risk:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do you have multiple social media accounts and\/or account holders?<\/li><li>Are your channels the responsibility of an Australian government or public facing organisation?<\/li><li>Does the person(s) managing your social media account post on behalf of the organisation?<\/li><li>Do you provide advice through social media and direct the public to your website for more information?<\/li><li>Do you engage in business communication (support) through social media?<\/li><li>Are your social media posts ever of importance to the public and media?<\/li><li>Are you currently capturing your social media as a manual process (i.e.: storing them in spreadsheets to export them into a record management service)?<\/li><\/ul>\n\n\n\n<p>If you answered \u2018Yes\u2019 to any of the above questions, you need to think about how social media archiving fits into your publishing, approval and engagement process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why does this matter?<\/strong><\/h2>\n\n\n\n<p>Recordkeeping helps protect organisations and individuals by making sure an accurate record of their engagement is captured. Government organisations have a responsibility to capture and store this information in case of an inquiry, freedom of information or privacy request.<\/p>\n\n\n\n<p>Social media isn\u2019t just cute kitten videos and sharing emojis, organisations are using it as a key service delivery channel and in the same way your emails and phone calls are recorded, social media should now be captured to meet these requirements.<\/p>\n\n\n\n<p>Want to find out&nbsp;<a href=\"https:\/\/brolly.com.au\/why-brolly\/\" target=\"_blank\" rel=\"noreferrer noopener\">how you can manage your social media records<\/a>? Brolly captures everything required to create compliant records from the lifetime of your social media presence. Social media is more than just text and images \u2013 to create a complete, compliant record the full context of each interaction should be captured. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a social media manager, you want to know that you can recall a conversation or social post for reference if required. For most government agencies, this means taking the occasional screenshot and copy-pasting content into a spreadsheet. Unfortunately, this information is not enough to constitute an accurate record and if your organisation uses social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why organisations need social media archiving | Brolly<\/title>\n<meta name=\"description\" content=\"Discover why social media archiving is crucial for businesses and governments in order to obtain social media compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The gap in your social media process \u2013 social media archiving\" \/>\n<meta property=\"og:description\" content=\"Discover why social media archiving is crucial for businesses and governments in order to obtain social media compliance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/\" \/>\n<meta property=\"og:site_name\" content=\"Brolly - Canada\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61556020151227\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-08T10:36:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-11T21:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brolly.io\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/Gap-768x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brolly team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brolly team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/\",\"url\":\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/\",\"name\":\"Why organisations need social media archiving | Brolly\",\"isPartOf\":{\"@id\":\"https:\/\/brolly.io\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brolly.io\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/Gap.png\",\"datePublished\":\"2019-11-08T10:36:23+00:00\",\"dateModified\":\"2020-11-11T21:49:05+00:00\",\"author\":{\"@id\":\"https:\/\/brolly.io\/ca\/#\/schema\/person\/21fa83499574f08a66778c647ad741da\"},\"description\":\"Discover why social media archiving is crucial for businesses and governments in order to obtain social media compliance.\",\"breadcrumb\":{\"@id\":\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#primaryimage\",\"url\":\"https:\/\/brolly.io\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/Gap.png\",\"contentUrl\":\"https:\/\/brolly.io\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/Gap.png\",\"width\":1080,\"height\":1080,\"caption\":\"social media archiving\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brolly.io\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The gap in your social media process \u2013 social media archiving\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brolly.io\/ca\/#website\",\"url\":\"https:\/\/brolly.io\/ca\/\",\"name\":\"Brolly\",\"description\":\"Compliance covered\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brolly.io\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/brolly.io\/ca\/#\/schema\/person\/21fa83499574f08a66778c647ad741da\",\"name\":\"Brolly team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/brolly.io\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/35fab5dd406a9585ee0eeeb2b972d72d07b12ff56602ab8bd6d8ca4732aa1967?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/35fab5dd406a9585ee0eeeb2b972d72d07b12ff56602ab8bd6d8ca4732aa1967?s=96&d=mm&r=g\",\"caption\":\"Brolly team\"},\"description\":\"This article was written by the team at Brolly. We\u2019re a creative bunch, and we love social media archiving. Like most of the things we do here, this article was crafted with care and attention to detail. If you spot an error, or want to know more, don\u2019t be afraid to reach out and say hello. We\u2019d love to hear from you.\",\"url\":\"https:\/\/brolly.io\/ca\/blog\/author\/brolly_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why organisations need social media archiving | Brolly","description":"Discover why social media archiving is crucial for businesses and governments in order to obtain social media compliance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/","og_locale":"en_US","og_type":"article","og_title":"The gap in your social media process \u2013 social media archiving","og_description":"Discover why social media archiving is crucial for businesses and governments in order to obtain social media compliance.","og_url":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/","og_site_name":"Brolly - Canada","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61556020151227","article_published_time":"2019-11-08T10:36:23+00:00","article_modified_time":"2020-11-11T21:49:05+00:00","og_image":[{"width":768,"height":768,"url":"https:\/\/brolly.io\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/Gap-768x768.png","type":"image\/png"}],"author":"Brolly team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brolly team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/","url":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/","name":"Why organisations need social media archiving | Brolly","isPartOf":{"@id":"https:\/\/brolly.io\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#primaryimage"},"image":{"@id":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#primaryimage"},"thumbnailUrl":"https:\/\/brolly.io\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/Gap.png","datePublished":"2019-11-08T10:36:23+00:00","dateModified":"2020-11-11T21:49:05+00:00","author":{"@id":"https:\/\/brolly.io\/ca\/#\/schema\/person\/21fa83499574f08a66778c647ad741da"},"description":"Discover why social media archiving is crucial for businesses and governments in order to obtain social media compliance.","breadcrumb":{"@id":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#primaryimage","url":"https:\/\/brolly.io\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/Gap.png","contentUrl":"https:\/\/brolly.io\/ca\/wp-content\/uploads\/sites\/11\/2020\/10\/Gap.png","width":1080,"height":1080,"caption":"social media archiving"},{"@type":"BreadcrumbList","@id":"https:\/\/brolly.io\/ca\/blog\/2019\/11\/08\/the-gap-in-your-social-media-process-social-media-archiving\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brolly.io\/ca\/"},{"@type":"ListItem","position":2,"name":"The gap in your social media process \u2013 social media archiving"}]},{"@type":"WebSite","@id":"https:\/\/brolly.io\/ca\/#website","url":"https:\/\/brolly.io\/ca\/","name":"Brolly","description":"Compliance covered","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brolly.io\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/brolly.io\/ca\/#\/schema\/person\/21fa83499574f08a66778c647ad741da","name":"Brolly team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brolly.io\/ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/35fab5dd406a9585ee0eeeb2b972d72d07b12ff56602ab8bd6d8ca4732aa1967?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/35fab5dd406a9585ee0eeeb2b972d72d07b12ff56602ab8bd6d8ca4732aa1967?s=96&d=mm&r=g","caption":"Brolly team"},"description":"This article was written by the team at Brolly. We\u2019re a creative bunch, and we love social media archiving. Like most of the things we do here, this article was crafted with care and attention to detail. If you spot an error, or want to know more, don\u2019t be afraid to reach out and say hello. We\u2019d love to hear from you.","url":"https:\/\/brolly.io\/ca\/blog\/author\/brolly_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/posts\/908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/comments?post=908"}],"version-history":[{"count":4,"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/posts\/908\/revisions"}],"predecessor-version":[{"id":1520,"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/posts\/908\/revisions\/1520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/media\/910"}],"wp:attachment":[{"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/media?parent=908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/categories?post=908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brolly.io\/ca\/wp-json\/wp\/v2\/tags?post=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}