{"id":101,"date":"2020-07-31T09:26:00","date_gmt":"2020-07-30T23:26:00","guid":{"rendered":"https:\/\/brolly.com.au\/?p=101"},"modified":"2020-11-12T08:55:55","modified_gmt":"2020-11-11T21:55:55","slug":"anatomy-social-media-record","status":"publish","type":"post","link":"https:\/\/brolly.io\/ca\/blog\/2020\/07\/31\/anatomy-social-media-record\/","title":{"rendered":"The anatomy of a social media record"},"content":{"rendered":"

There\u2019s more to a social media record than meets the eye. And when it comes to archiving, it\u2019s the invisible that can be the most important. <\/strong><\/p>\n

When we glance at a social media feed, we might see text, images, links, videos, comments.<\/p>\n

From a record-keeping perspective, each of these visible elements is significant. And you can see them, search for them and take action on them from within your social media account. For example in Facebook you can read, respond, edit, delete, unpublish, hide, share \u2026 and if you\u2019re in a social media team for any type of organisation, that\u2019s a large part of your day.<\/p>\n

But is that the full picture?<\/p>\n

 <\/div>\n

<\/p>\n\n\n

What makes a record?<\/h2>\n\n\n

Every record has a few recognisable characteristics, all of which need to be archived with the record so it\u2019s compliant with current archiving legislation: <\/p>\n

Account: <\/strong>The account that published a post or comment. You\u2019ll know them by a @username or \u2018handle\u2019. The account information answers the question \u2018Who\u2019.<\/p>\n

Activity, action and time: <\/b>Information about what happened, and when.  For example @username published a post or @username edited a post, or hid a comment.<\/p>\n

Post and link: <\/b>The text and a link to an external site that make up most social media posts.<\/p>\n

Media: <\/b>Images and videos as the most commonly used types of media in social media posts. Audio is sometimes used as well.<\/p>\n

Analytics: <\/b>Likes, shares and other forms of engagement are tracked as the record\u2019s individual statistics.<\/p>\n

Metadata: <\/b>Feedback, questions and remarks that may be added to the post by the author or someone else. Comments can be added any time after the post is published. Most happen quite soon, but they can be added at any time, as long as the original post is still live and publicly available.<\/p>\n\n\n

The secrets hidden in your social media feed<\/h2>\n\n\n

Every post has metadata<\/b> and context<\/b>. These are important but mostly invisible parts of a record that provide concrete ways to identify its relevance. For example, metadata and context are critically important if a post needs to be used in evidence as part of legal proceedings, or in response to a Freedom of Information request. <\/p>\n

Metadata<\/b> is often complex, made up of long strings of numbers and characters \u2013 and not really written for humans. Metadata sits in the background of the record and provides key information about when and by whom the record was created, published and edited and more. When archiving with a purpose-built tool like Brolly, the metadata is captured so it\u2019s there when you need it.<\/p>\n

Context<\/b> relates to the connected nature of social media. A comment on a post could lose all its relevance unless you can see it in the context of the full conversation. An orphaned comment can be misinterpreted or meaningless. Context also relates to changes that might have happened in the life of a record. If your original post links to a website or web page that is no longer available, then unless you captured that page at the time you published the post, you\u2019ve lost that context too. <\/p>\n\n\n

In summary<\/h2>\n\n\n

There\u2019s more to social media archiving than you might think. If you\u2019re in government or a regulated industry, the law is very clear about your obligation to capture and archive any type of record, and social media archiving is part of that. Social media archives have special attributes such as metadata and the fact that they remain publicly available long after they are first published. Make sure your archives are compliant by using the right tool to capture, store and manage them. Brolly has your connections covered. <\/p>\n

Sign up for your free Brolly trial today<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

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