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Health providers

Leveraging Social Media for Better Health Outcomes

Social media platforms like Twitter, Instagram, Facebook, and LinkedIn have seen continuous growth in usage over the years. As more people turn to these platforms for advice, guidance, and community support, health providers have new opportunities to engage with their audiences.
Whether you offer services, products, or advice, managing these online interactions can be complex.
Archiving your social media conversations is essential to ensure compliance and maintain transparency in this ever-evolving digital landscape.

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Are you deleting comments that violate Health Canada advertising guidelines?

If you’re using social media to promote health services or products, adherence to the advertising guidelines set by Health Canada and the Canadian Food Inspection Agency (CFIA) is crucial.  

Once deleted from platforms like Facebook, Twitter, or LinkedIn, those comments are gone forever, making it crucial to archive them before removing them. Wouldn’t you love a way to ensure you’re archiving the comment and keeping a record of its deletion?

One click compliance

If you’re using social media to market your product or health service, you should be keeping an archive of everything you delete or hide. Connect Brolly to be compliant in minutes.

Cut costs save time

Say goodbye to hours of copying and pasting posts that constantly change. You’ll be fully compliant – and your legal team will thank you.

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What the Health Canada says

Health Canada provides guidance on how companies can comply with governing statutes and regulations and their use of social media. From a social media archiving perspective, key takeaways from the document include:

  1. Content Classification: Clearly distinguish between promotional and informational posts to ensure proper handling and compliance.

  2. Metadata Capture: Archive posts with metadata like date, type (promo/info), and audience for context and retrieval.

  3. Compliance Alignment: Follow national and organizational guidelines to ensure legal and policy compliance.

  4. Regular Reviews: Periodically review archives to stay current with evolving standards and tech.

  5. Standard Formats: Use open, widely supported formats to ensure long-term accessibility.

 

Is it better to respond or remove?

Health Canada provides guidance on advertising and promoting health-related products, emphasizing the importance of monitoring social media interactions. If you’re advertising these products, you need to be aware of regulations regarding reviews, endorsements, and testimonials. This includes managing user-generated content and potentially removing posts if they contain misleading or unsubstantiated claims​

This level of monitoring and management can be time-consuming. Wouldn’t you like a way to automate these processes, ensuring peace of mind and total compliance with regulatory requirements?

Is Brolly right for you?

Book a 20 minute call to learn how Brolly provides social media archiving that protects your records, ensures you’re compliant with recordkeeping and data privacy laws and can save your social media and record management teams hours of effort each week.

Book a 20 minute call

Related resources

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