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Financial Services Providers

Build adviser confidence with social media archives

In the U.S. financial sector, complying with regulations like FINRA, SEC Rule 17a-4, and Dodd-Frank is essential. Brolly helps advisors stay compliant by archiving all social media interactions, protecting against potential regulatory risks in a fast-changing market.

trusted where it matters

Be ready for FOI, audits and inquiries

Transparency matters for compliant organisations like yours. What happens when you need to respond quickly to FINRA enquiries or provide evidence to inquiries and legal teams?

With Brolly archiving all your records, you’re able to respond and deliver with the minimum of fuss, saving countless hours and without headaches.

Ensure compliance with key Investment Industry Regulatory Organization of Canada (IIROC) and Canadian Securities Administrators (CSA) social media recordkeeping regulations

IIROC and CSA Guidelines

Registered firms must archive and supervise social media communications to comply with IIROC and CSA regulations on advertising, suitability, and correspondence. Firms must monitor social media related to financial services to ensure compliance and protect investors.

IIROC and CSA Recordkeeping Requirements

According to guidelines from the IIROC and CSA, registered firms must archive all business-related communications, including social media. 

  • Records must be retained for specified periods (often several years).
  • Records should be stored in a tamper-proof format.
  • Communications must be easily accessible, especially during the initial retention period.
  • Compliance supports regulatory obligations, audits, and investigations.

Personal Information Protection and Electronic Documents Act (PIPEDA)

PIPEDA requires financial services firms to protect customer data, including social media interactions. It mandates responsible and secure collection, use, and disclosure of personal information, ensuring transparency and consumer consent.

Not being compliant with social media recordkeeping can be a costly mistake!

Social media can be an important and often overlooked component to a financial services firm’s communications with your clients.

The CSA and the IIROC continually emphasize the importance of maintaining and preserving electronic communications for broker-dealers and investment advisers. FINTRAC has recordkeeping guidance for security brokers.

Don’t let your social media recordkeeping be the component that lets your compliance down. Brolly can quickly and easily ensure all your social media conversations are captured and preserved in line with FINTRAC and CSA regulations.

46% of online users are using social media to check a financial advisors expertise

A significant portion of Canadian customers are now using social media as a resource for financial services information.

Our partners at Hootsuite have valuable tips, stats and examples for using social media in financial services

Compliance and success go hand in hand

Social media has become crucial for financial advisors to connect with and engage their target audience. However, due to the sensitive nature of financial information and regulatory compliance requirements, firms must take extra precautions to protect themselves and their clients. That’s where Brolly social media archiving comes in.

 

Never miss a beat

With your social media all consolidated in one up-to-date archive, see conversations unfold in real time. Tag records that belong together. Set alerts to receive an email when key words or phrases appear in posts and comments.  It’s all there, in real time, for you.

Keep it safe

Social media giants like Facebook and Twitter constantly change their policies and introduce new features. Once your social media accounts are connected to Brolly, we take care of those changes for you.

Instant real-time access to records

Archiving is only half the story

There’s no point in creating an archive unless you can access it and retrieve records easily when they are required. The availability of your records completes the picture. 

Make sure you can easily access your archived records, including customer complaints and responses, promotional messages and adviser conversations.  

Brolly gives you 24/7 access to verifiable records complete with metadata, links and media.

Try Brolly out for yourself

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