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Blog article /SOCIAL MEDIA / 3 MIN READ

Social media as a source of expert help

If you were on Twitter when the Covid-19 pandemic hit, then you’ll remember very well the sudden rise in hashtags like #covid19 #coronavirus #flatteningthecurve #socialdistancing #stayhome and #lockdown.

Yes, people do look for help and information on social media

If you were on Twitter when the Covid-19 pandemic hit, then you’ll remember very well the sudden rise in hashtags like #covid19 #coronavirus #flatteningthecurve #socialdistancing #stayhome and #lockdown.

Researchers at QUT analysed 2.8 million Tweets referencing the pandemic and say their analysis showed “Australian Twitter users were actively seeking expert information on the platform.” Read the full article in the Brisbane Times.

What this means for you – this study provides further evidence that posting and sharing good information during times of crisis can really help. It also means an increase in responsibility and risk – and capturing your social media conversations is absolutely essential.