{"id":2423,"date":"2021-03-11T23:34:30","date_gmt":"2021-03-11T12:34:30","guid":{"rendered":"https:\/\/brolly.com.au\/?p=2423"},"modified":"2022-10-06T14:18:30","modified_gmt":"2022-10-06T03:18:30","slug":"social-media-archive-hootsuite","status":"publish","type":"post","link":"https:\/\/brolly.io\/au\/blog\/2021\/03\/11\/social-media-archive-hootsuite\/","title":{"rendered":"View and manage your Brolly archive from inside Hootsuite!"},"content":{"rendered":"\n<p><strong>You can now add \u2018social media archive\u2019 to the list of amazing things possible in Hootsuite.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social media tools right where you need them<\/h2>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/brolly.com.au\/blog\/social-media-archive-hootsuite\/\"\n  },\n  \"headline\": \"View and manage your Brolly archive from inside Hootsuite!\",\n  \"description\": \"Add social media archiving to your Hootsuite account by installing the Brolly app. View your archived social media records without leaving your account.\",\n  \"image\": \"https:\/\/brolly.com.au\/wp-content\/uploads\/sites\/7\/Article-Brolly-in-the-Hootsuite-App-Directory.jpg\",  \n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Brolly Team\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Brolly\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/brolly.com.au\/wp-content\/uploads\/sites\/7\/Logo-Primary-horizontal.png\"\n    }\n  },\n  \"datePublished\": \"2021-03-11\",\n  \"dateModified\": \"2021-03-11\"\n}\n<\/script><p>Simply navigate to the <a href=\"https:\/\/apps.hootsuite.com\/apps\/brolly\">Hootsuite App directory<\/a> and install Brolly for free. Once installed, current Brolly customers can log in from within their Hootsuite streams. If you\u2019re not already using Brolly, you can start a free trial without going anywhere. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/brolly.com.au\/wp-content\/uploads\/sites\/7\/Hootsuite-Brolly-App-gif-1024x576.gif\" alt=\"Install Brolly into Hootsuite. 1. Log in 2. Open the app directory 3. Search for Brolly. 4. Install. \" class=\"wp-image-2425\" srcset=\"https:\/\/brolly.io\/au\/wp-content\/uploads\/sites\/7\/Hootsuite-Brolly-App-gif-1024x576.gif 1024w, https:\/\/brolly.io\/au\/wp-content\/uploads\/sites\/7\/Hootsuite-Brolly-App-gif-300x169.gif 300w, https:\/\/brolly.io\/au\/wp-content\/uploads\/sites\/7\/Hootsuite-Brolly-App-gif-768x432.gif 768w, https:\/\/brolly.io\/au\/wp-content\/uploads\/sites\/7\/Hootsuite-Brolly-App-gif-595xh.gif 595w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Read our user guide for <a href=\"https:\/\/brolly.com.au\/brolly-hootsuite-app-user-guide\/\">how to use Brolly in Hootsuite<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do I really need need to archive my social media?<\/h2>\n\n\n\n<p>Sectors such as financial services, healthcare, government and education must comply with recordkeeping legislation that requires social media records to be captured and retained. Not every post or comment your organisation shares needs to be archived for compliance with legislation and regulations. <\/p>\n\n\n\n<p>Yet while the specific regulations may be different across sectors or legal jurisdictions, they are all consistent in their requirement to archive any record that could be considered a business communication.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>If your agency uses social media for business activities, the information created is an Australian Government record and needs to be managed. <\/p><cite><a href=\"https:\/\/www.naa.gov.au\/information-management\/types-information-and-systems\/types-information\/managing-social-media\/your-social-media-policy-what-about-records\">National Archives of Australia (NAA)<\/a><\/cite><\/blockquote>\n\n\n\n<p>Local (e.g. state-based) regulations provide guidance about what falls under recordkeeping laws and your records office is the best place to start. For example the <a href=\"https:\/\/prov.vic.gov.au\/recordkeeping-government\/a-z-topics\/social-media-records\">Public Records office of Victoria<\/a> suggests that examples of social media content required to be captured may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>emergency warnings<\/li><li>communications activities<\/li><li>volunteer recruitment<\/li><li>complaints and feedback<\/li><li>crowd-sourced policy development<\/li><\/ul>\n\n\n\n<p>Sectors such as financial services have their own regulatory authorities who provide guidance on which social media records should be archived. For example the European Securities and Markets Authority <a href=\"https:\/\/www.esma.europa.eu\/databases-library\/interactive-single-rulebook\/clone-mifid-ii\/article-16-0\">(ESMA) Article 16<\/a> requires that UK Investment Firms keep records of activities that will enable the appropriate authorities to audit and take enforcement actions. Many kinds of social media interactions can fall into this category<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Whether an electronic communication is a record does not depend on its format or means of communication, rather it depends upon whether it was sent or received in the course of official business. <\/p><cite><a href=\"https:\/\/www.informationstrategy.tas.gov.au\/Records-Management-Principles\/Pages\/Create.aspx\">Tasmanian Archive and Heritage Office<\/a><\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Great news for social media superstars who work in any sector that requires compliance with recordkeeping laws. Hootsuite users can now view and monitor their Brolly social media archive from within Hootsuite, without leaving the platform.<\/p>\n","protected":false},"author":1,"featured_media":2577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"content-type":"","footnotes":""},"categories":[2],"tags":[36,35],"class_list":["post-2423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-social-media-management","tag-workplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>View and manage your Brolly archive from inside Hootsuite! - Brolly Australia and New Zealand<\/title>\n<meta name=\"description\" content=\"Add social media archiving to your Hootsuite account by installing the Brolly app. View your archived social media records without leaving your account.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brolly.io\/au\/blog\/2021\/03\/11\/social-media-archive-hootsuite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"View and manage your Brolly archive from inside Hootsuite!\" \/>\n<meta property=\"og:description\" content=\"Add social media archiving to your Hootsuite account by installing the Brolly app. View your archived social media records without leaving your account.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brolly.io\/au\/blog\/2021\/03\/11\/social-media-archive-hootsuite\/\" \/>\n<meta property=\"og:site_name\" content=\"Brolly Australia and New Zealand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61556020151227\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T12:34:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-06T03:18:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brolly.io\/au\/wp-content\/uploads\/sites\/7\/hootsuite.png\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brolly team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@coveredbybrolly\" \/>\n<meta name=\"twitter:site\" content=\"@coveredbybrolly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brolly team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brolly.io\/au\/blog\/2021\/03\/11\/social-media-archive-hootsuite\/\",\"url\":\"https:\/\/brolly.io\/au\/blog\/2021\/03\/11\/social-media-archive-hootsuite\/\",\"name\":\"View and manage your Brolly archive from inside Hootsuite! 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